Appreciate Launches World's First Fully Personalized App Market

HERZELIA PITUACH, Israel, April 18, 2013 /PRNewswire/ -- App lovers and novices alike finally have an easy way to find just the right apps thanks to a revolutionary solution that fully personalizes the app market with a refreshingly simple name—Appreciate.  Appreciate is the world's first service to fully personalize the app market, providing users with a daily stream of relevant app recommendations based on what they actually use and like the most, as well as what their friends and mega-users of apps they are interested in prefer.  In addition, as a personalized version of the app market, any profile of an app discovered via Appreciate is also tailored to show why it is or is not a good match for that individual user.

(Photo: http://photos.prnewswire.com/prnh/20130418/CG97321)

Appreciate is changing the game in app discovery by providing users with their very own fully personalized app market.  Much like a personal guide navigating a buyer through an enormous shopping mall toward the items that best suit their shape and taste, Appreciate narrows the universe of apps down to a relevant subset that each user will most likely find useful and appealing.  Appreciate is powered by a sophisticated personalization engine using complex algorithms which take into account multiple factors from user behavior to big (apps) data and social networks to produce a continuously fresh stream of individualized app recommendations for each user.   

"Everyone knows it is hard to navigate through the apps jungle to find the best ones for you," said Amir Maor, Co-Founder and CEO of Appreciate. "We created Appreciate to surface those apps that are great for each individual, beyond the best sellers or best advertised.  Appreciate delivers a personalized stream of highly relevant apps and also personalizes any app profile for each user to highlight – with a match score showing why they may or may not like them."

Features of Appreciate include:

• A unique, live stream of apps recommended specifically for you
• Quick and social search – see at a glance which friends are using apps you're considering
• See apps recommended by mega-users of apps you're interested in.  So next time you look for a travel app, for example, you'll see those avid travellers like and use most!
• Personalized app profiles – to see why an app you're interested in is right (or not) for you. Your personal match score takes into account your app taste, what's trending in your area, and what your friends and mega-users like and use most.
• See similar apps to yours - including alternatives that mega-users like the most
• A fun, engaging way to find apps that your friends and community love and use most
• Help others find great apps, and thank those who help you find your favorites

"It is easy to put Appreciate to the test," continued Maor.  "Simply try Appreciate right beside a friend or colleague and you will see a different, personalized selection of apps and unique app profiles tailored for each of you."

Appreciate is available for free on Google Play. The iPhone version is scheduled for release later this year.

For more information on Appreciate, visit the Appreciate website, grab screenshots below and see a short video of Appreciate in action.

About Appreciate

Appreciate was developed by Triapodi Ltd to cut through the app noise and provide a fully personalized app market for each individual user.  Appreciate delivers a live stream of apps recommended for each individual user based on what they actually like and use most, and what their friends and mega-users of apps they're interested in like and recommend.  App profile pages within Appreciate are also personalized to show, with match-score, whether and why an app is (or isn't) relevant for the individual user. The Appreciate engine is based on a sophisticated technology that aggregates large amounts of data from multiple sources including user behavior, big (apps) data and social networks. It then uses state of the art algorithms designed to deal with big data to dig through all this knowledge. Appreciate's personalization engine uses these capabilities to generate the Personal App Market uniquely suited to the needs and tastes of each individual.

SOURCE Appreciate