Apps Alliance to Host Privacy Summit for Los Angeles Application Developers

WASHINGTON, June 4, 2012 /PRNewswire/ -- The Application Developers Alliance invites developers, publishers, mobile advertisers and industry stakeholders to a roundtable conversation and networking event about app privacy on June 5 at 6:30 PM at the Fairmont Miramar Hotel in Santa Monica, Calif. Local co-hosts include CBS Interactive, MEDL Mobile, and Mobile Deluxe.

Leaders of the discussion include Richard Qiu, Vice President of Business Development for TRUSTe; Josh Hartwell, CEO of Mobile Deluxe; Pam Dixon, the Executive Director of the World Privacy Forum; Dennis Lee, CEO of PlayUp USA; Ilan Goldman, Head of Safety, Security & Privacy at Gogii; and Tim Sparapani, Senior Advisor for Policy and Law at the Application Developers Alliance.

With legislators and regulators nationwide making decisions about software privacy, the Alliance is launching a 16-city Privacy Summit Series to allow developers to be a part of the conversation. The Privacy Summit Series runs throughout summer with national sponsors TRUSTe and AT&T.

"Everyone in the app ecosystem benefits by making privacy a top priority from the start. This series will give app developers a stronger knowledge base about emerging privacy standards and the need to deliver clear notice and choice for the consumer," said Chris Babel, CEO for TRUSTe. "By proactively addressing privacy management and building trust with their app users, developers can increase the adoption of their apps and help ensure the long-term success of the industry. TRUSTe is thrilled to share its expertise as a sponsor for this timely and important event."

The series will also make stops in Orange County and San Diego on June 6, allowing more developers and industry experts to join in on the conversation.

"Privacy is a growing concern for software developers across all industries. Content providers are being affected by current and upcoming regulations, so it is crucial for the developer community to remain fully educated on these policies," said Hartwell, who will be moderating the roundtable discussion. "We're fortunate to now have this issue brought to the forefront at events like the Privacy Summit."

"The Privacy Summit is the ideal opportunity to engage and discuss what is taking place nationwide," said Lee. "Regulation has its pros and cons. What's imperative is that creativity doesn't get limited by unrealistic and unnecessary rules. This roundtable lets us discuss where these lines should be drawn."

An open bar happy hour networking event will follow the roundtable. For more information on the Alliance's Privacy Summit Series or to register for the Los Angeles Summit, visit www.DevPrivacySummit.com.  

About Application Developers Alliance

The Application Developers Alliance is a new association dedicated to meeting the unique needs of application developers. Alliance members include more than 6,000 individual application developers and more than 60 companies, investors, and stakeholders in the apps ecosystem.

SOURCE Application Developers Alliance