BOSTON, June 15, 2017 /PRNewswire/ -- Mobile app intelligence provider Apptopia, is announcing today, the hiring of Amit Phansalkar to the position of chief data officer. The hire comes amidst the most explosive product growth the company has seen to date.
Amit will lead the vision and strategy for Apptopia's data and drive innovation in its products with data science, significantly increasing the value we provide our customers. His focus will be on adding layers of machine learning to the company's framework, making Apptopia's predictive analytics and data driven insights the most trusted in the industry.
"Through a deep understanding of mobile app usage, we can expose user journeys, behaviors, and intent, enabling us to continue to help companies grow their mobile market share," said Phansalkar. "I wanted to join Apptopia because they have the right people in place working toward solving problems in the app economy, but also because of the large amount of data the company has amassed, which is easily transformed into decision making tools."
Amit has more than 15 years of experience building products and systems using large quantities of data and served as the global director of data sciences and advanced analytics at Millward Brown Digital. Previously, he was also the CDO at MassMutual where he built a data venture. He comes to Apptopia directly from DataXu, where he created the company's media investment strategy products. Phansalkar also co-founded nonprofit Botlab which combats adtech fraud, and he co-chairs the data science board at I-COM.
"Amit is joining us at an exciting time for Apptopia as we've recently launched, Acquisition Pro, a powerful tool to help advise any company's mobile user acquisition spend. This launch also includes features like Retention, Audience Intelligence, and Demographics," said Cofounder & COO Jonathan Kay. "We couldn't be happier to bring Amit aboard as we continue to build tools to help make app data more actionable for our customers. His extensive experience in the industry allows him to step in and have an immediate impact on the future of our business."
Apptopia provides competitive intelligence for the mobile app economy. It provides downloads, active users, revenue, demographics, audience intelligence, and SDK data for every mobile app and publisher in the world. Apptopia was founded by CEO Eliran Sapir and COO Jonathan Kay on the belief that the mobile app community requires transparency to level the playing field and make way for innovation and industry advancements. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends.
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