SAN FRANCISCO, Sept. 27 /PRNewswire/ -- TechCrunch Disrupt -- Apsalar, the next generation mobile analytics platform, today at TechCrunch Disrupt announced the launch of their engagement analysis tool within their ApScience product for mobile apps. Now with ApScience, app developers and publishers can manage user engagement and retention by grouping users into "cohorts," or groups of people sharing common experiences, and tracking their unique behaviors over time.
By analyzing the usage behaviors of different cohorts over their usage lifecycle, app developers and publishers learn how macro changes to their apps such as new pricing, UI changes, and increased advertising efforts impact engagement. By understanding and linking engagement metrics to known activities, app developers and publishers ultimately increase retention and boost revenues.
"Because developers are constantly changing their apps, it has been impossible for them to tie back user behavior to specific changes they might have implemented in the past," said Michael Oiknine, co-founder and CEO of Apsalar. "Now with this addition to ApScience, they can see what factors engage their users better. It's the data-driven way to lower churn and increase engagement in their mobile apps."
ApScience is Apsalar's user-centric conversion analytics product. Built for app developers and publishers, ApScience clearly defines and interprets different conversion funnels in one app or across multiple apps. It also allows app developers and publishers to manage engagement and retention by grouping users into cohorts and tracking their unique behaviors. ApScience delivers actionable insights for better business decisions and optimizes key conversion rates to bolster revenue and profitability while lowering acquisition costs and churn.
Apsalar provides a comprehensive analytics platform for mobile application developers and publishers. Apsalar's mobile measurement and conversion tools work alone or in conjunction with one another to provide immediate, insightful and actionable information about users' app experience. This user-centric data creates opportunities to optimize conversion rates within an app or across multiple apps, maximize app usage and boost app downloads. Apsalar was started by veterans of behavioral targeting conversion optimization. The company is backed by a group of investors including Dave McClure and Andy Sack.