Aptitude Life to Introduce and Market New Beverage Aimed at the Young Adult Market

Dec 13, 2012, 08:30 ET from Aptitude Life Ltd

LONDON, Dec. 13, 2012 /PRNewswire/ -- Aptitude Life Ltd (OTC Pinksheets: SUNB), an energy and health drink company based in the UK, is planning to introduce and market a revolutionary new drink, "Shag by Aptitude" intended and targeted for health conscious, young adult consumers.

The new energy drink "Shag by Aptitude" is targeted for the active lifestyles of the 16-30 year old market segment and inspired by the French phrases "bonhomie", and "joie de vivre".  The new product will be formulated with the mood and vitality enhancing herbs: milk thistle, panax ginseng, ginkgo biloba and rhodiola rosea.      

The design plans for the product will be an adaptation of the 1960's hip style theme characterised by the Union Jack flag, and with an eye catching proclamation of "SHAG, by Aptitude".  Aptitude Shag will contain the following herbal extracts:

Gingko biloba: extracted from the Gingko tree native to Southeast Asia, gingko biloba has been used in traditional Chinese medicine for centuries.  Gingko biloba is believed to not only enhance memory and concentration, but also to possess significant aphrodisiac properties. Furthermore, studies have shown gingko biloba to be rich in antioxidants, which may help prevent damage to the body by neutralizing "free radicals", helping protect against a variety of ailments including heart disease and cancer.

Milk thistle: found in the Mediterranean regions of Europe, the milk thistle plant has been found to contain the active ingredient silymarin. Research suggests that silymarin can not only help the liver process toxins more efficiently, but can also aid in repairing liver damage and improving overall liver function.

Rhodiola rosea: a perennial plant found throughout the colder northern regions of the world containing a variety of beneficial substances. There is significant evidence to support the mood enhancing properties of rhodiola rosea extract. Rhodiola rosea has also been shown to improve concentration and combat the symptoms of fatigue.

Panax ginseng: extracted from the fleshy root of the panax ginseng plant, a herb found growing in the cooler climes of eastern Asia, it is widely used in traditional Asian medicine. Believed to possess stimulating properties, panax ginseng is used to restore vitality. It is believed to be an aphrodisiac and is also taken to improve sexual performance in men.

Aptitude Spokesman, David Foote, commented, "In addition to our existing product line of beverages, we are very excited about introducing this new innovative, high quality product aimed at the "party crowd" who want to naturally elevate their energy or mood for an upcoming date, social event, or activity.  We are having some fun with our tongue in cheek marketing strategy which we feel the young consumer can relate to in a positive way.  The possibilities for this new product are endless and we are looking forward to launching it to the market."


Aptitude Life's goal is to research and develop innovative products from natural sources to help people build a better and healthier quality of life. Enthusiastic sports professionals and health conscious individuals created Aptitude Life Ltd, in the late 90s as a result of certain increasing market demands in the vitamin supplement area. As a result of extensive research conducted by the company to explore the advantages and disadvantages of the various drinks being offered within the market, the company decided to use a new and fresh approach developed with the help of health care professionals and chemists. These new drinks were developed to meet the unique needs of health conscious individuals and their nutritional goals.

The philosophy of Aptitude Life is based on the premise that the human body is best prepared to withstand the negative effects of global environmental stress, if it is given the natural supplements rarely available in the typical modern western diet. For more information on the Company please visit http://aptitudelife.com/

For more information contact:
Aptitude Life Ltd.
66-68 High Road
Bushey Heath
Herts, UK
WD23 1GG

UK Free-phone: +44 800 088 5584
Local UK: +44 203 514 4767
North America Toll-free: 1-877-581-3742
Email: ir@aptitudelife.com

Forward Looking Statement:

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995 - forward-looking statements concerning plans, objectives, goals, strategies, future events of performance and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and services demand and acceptance, changes in technology and in economic, political and regulatory conditions and to all of the risks generally associated with a company at Aptitude Life Inc.'s stage of development. All such forward looking statements, whether written or oral, and whether made by or on behalf of the company, are expressly qualified by these cautionary statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

SOURCE Aptitude Life Ltd