Aptitude Life to Leverage Beverage Brand Growth with Adoption of New Technology Platforms

Nov 27, 2012, 08:30 ET from Aptitude Life Ltd

LONDON, Nov. 27, 2012 /PRNewswire/ -- Aptitude Life Ltd (OTC Pinksheets: SUNB), an energy and health drink company based in the UK, plans to aggressively market its products across multiple mobile Internet platforms by launching a health and fitness app for iPad, iPhone, and Android. The company has identified the growth of the energy drink market as a significant opportunity, and will leverage its brand marketing utilizing rapidly growing technology platforms.

Aptitude Life plans to develop and release a health and fitness app for the iPad, iPhone, and Android smartphone and tablet markets.  The company cites the 25% growth in the beverage market over the last 5 years, as a significant opportunity for the company.  By utilizing and leveraging technology platforms, the company plans to effectively compete for increased market share with larger companies such as Coke, Pepsi and Red Bull.  By achieving a market penetration of only a half percent of beverage industry sales, the company would realize gross revenues of $50 million in highly profitable sales.

According to the research firm Mintel, "sales of energy drinks will total $15.6 billion in 2016, up 66% from $9.4 billion in 2012.  And the category is expected to maintain strong sales momentum over the next several years."

According to The New York Times, "Mobile marketing is the most powerful advertising medium ever invented." The revolution driving this new marketing medium is the tremendous growth in Smart Phone sales that run Android and the iPhone OS. A new market report published this year from Transparency Market Research, reported that Smart phone sales in 2011 hit $468.9 million units, a 66.7% increase over 2010 sales of $282 million units, and sales are expected to reach $1.05 billion in 2015.  Amazingly, Apple just reported that their iPad has sold more than 68 million units in the last two years, which is a feat that took five years for their iPhone.

According to the Pew Internet and American Life Project published in 2011, it found that one third of American adults own smart phones. The same study also found that smart phone owners are financially secure and well educated, with 59% of adults earning a household income of at least $75,000, and 48% of those had College degree. One of the questions Pew asked its respondents is what device they normally use to access the internet, and 25% of smart phone owners said that they usually go online using their phone, rather than with a computer.


Aptitude Life's goal is to research and develop innovative products from natural sources to help people build a better and healthier quality of life. Enthusiastic sports professionals and health conscious individuals created Aptitude Life Ltd, in the late 90s as a result of certain increasing market demands in the vitamin supplement area. As a result of extensive research conducted by the company to explore the advantages and disadvantages of the various drinks being offered within the market, the company decided to use a new and fresh approach developed with the help of health care professionals and chemists. These new drinks were developed to meet the unique needs of health conscious individuals and their nutritional goals.

The philosophy of Aptitude Life is based on the premise that the human body is best prepared to withstand the negative effects of global environmental stress, if it is given the natural supplements rarely available in the typical modern western diet. For more information on the Company please visit http://aptitudelife.com/

For more information contact:

Aptitude Life Ltd.

66-68 High Road
Bushey Heath
Herts, UK
WD23 1GG

UK free-phone: +44 800 088 5584

Local UK: +44 203 514 4767

North America toll-free: 1-877-581-3742 

Email: ir@aptitudelife.com

Forward-looking Statement:

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995 - forward-looking statements concerning plans, objectives, goals, strategies, future events of performance and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and services demand and acceptance, changes in technology and in economic, political and regulatory conditions and to all of the risks generally associated with a company at Aptitude Life Inc.'s stage of development. All such forward looking statements, whether written or oral, and whether made by or on behalf of the company, are expressly qualified by these cautionary statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

SOURCE Aptitude Life Ltd