PURCHASE, N.Y., March 21, 2016 /PRNewswire/ -- Today, Aquafina® announced the launch of the "Aquafina Happy Body Dance School Contest" for elementary and middle school students across the U.S. The brand is inviting students along with their parent or legal guardian to create a video entry of their best Happy Body Dance for a chance to win an NBA/WNBA FIT Clinic - featuring a visit from NBA and WNBA players and legends - at their school. The two winning video entries will be selected by fans and announced on May 2nd, 2016.
Beginning today through 11:59 PM CT on April 4th, 15-second videos of Happy Body Dances can be submitted to AquafinaHappyBodyDance.com, or by using #HappyBodyDanceContest on Instagram. A parent or legal guardian (18 or older) must also appear in the video in addition to registering to upload the video. A qualified committee of judges will select the top 10 videos as part of the semi-finalist judging phase. Those 10 videos will then be available on AquafinaHappyBodyDance.com for fans to vote for the two winners (April 9th through April 25th).
NBA players C.J. McCollum and Noah Vonleh got in on the action and filmed their own Happy Body Dance videos that will live on the site throughout the contest.
"Staying hydrated is so important on and off the court," said C.J. McCollum. "I am excited to be a part of this initiative alongside Aquafina and can't wait to see some of the breakout dance moves throughout the contest."
In 2015, Aquafina launched the "For Happy Bodies" campaign, which focuses on the feel-good moments that water brings the body after consumption. Aquafina is a supporter of the Drink Up Initiative through the Partnership for a Healthier America, an effort that encourages people to drink more water more often.
Led by the NBA and WNBA's teams and players, NBA/WNBA FIT is the league's comprehensive health and wellness program that aims to inspire fans of all ages to be active, eat healthy, and play together. NBA, WNBA and NBA D-League FIT program and events include clinics held year-round here in the U.S. and across the globe, and feature a variety of basketball and fitness drills including dribbling, passing and shooting.
"We are thrilled to partner with the NBA and WNBA on such an uplifting initiative," said Rishi Daing, VP, Water Portfolio, Innovation & Emerging Brands, PepsiCo. "Amplifying our 'For Happy Bodies' program felt like a natural 'fit' and we look forward to seeing the creativity and excitement the Happy Body Dance videos inspire in students around the country."
Additional Contest Details
The top 10 videos will be selected based on multiple criteria, which include adhering to the assignment, creativity and entertainment value. Consumers can vote for the final two winning videos once a day and each vote will be an automatic entry to win a $500 NBA Store gift card. NO PURCHASE NECESSARY. Void Where Prohibited. Contest and Voting Sweepstakes are subject to official rules at website. Open to legal residents of the U.S. who are 18+ years of age or older at the time of entry.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/aquafina-invites-students-to-do-their-best-happy-body-dance-for-a-chance-to-score-an-nbawnba-fit-clinic-at-their-school-300238827.html