AquaLiv Technologies' Subsidiary, AquaLiv Inc., Announces Revamped Brand Strategy in Preparation for Growth

Oct 07, 2011, 12:12 ET from AquaLiv Technologies, Inc.

SEATTLE, Oct. 7, 2011 /PRNewswire/ -- AquaLiv Technologies, Inc. (OTCBB: AQLV) subsidiary, AquaLiv, Inc., announced a revamped brand strategy in preparation for growth.

This week AquaLiv, Inc. announced that all consumer goods will be spun off into their own brands and managed by AquaLiv's restructured consumer goods division. As part of the restructuring, AquaLiv is retiring the e-commerce website and education blog, including the InClean Water brand of 'value' water purification and enhancement systems.

"As we begin participating in diverse industries, it is important that each of our brands speak directly to its intended market," stated AquaLiv CEO Craig Hoffman. "Someone researching our skin care product, for example, will only be confused when exposed to our agriculture and medical research."

According to the company, the first product relaunch according to the new strategy is the AquaLiv Water System, a device that enhances water for greater health. Historically, the water system utilized the same logo as the company, but now sports a new stylized logo specific to the product in addition to a new dedicated website, According to Mr. Hoffman, "People seem to confuse the water created by the system and the water used in our NatuRx™ supplements and medication equivalents. This couldn't be further from the truth. Our goal is to provide additional clarity for consumers by creating separation between our brands."

The company's other consumer brands will be getting a similar treatment to the AquaLiv Water System in the coming weeks. All consumer goods will be available for retail and wholesale purchase at the company's new AquaLiv Store website,

Mr. Hoffman added, "The consumer goods division has been working long hours for the past two weeks, but everyone is excited about the new direction."

"It is an enormous challenge to work in several diverse industries simultaneously," stated Bill Wright, CEO of AquaLiv Technologies, Inc. "We believe AquaLiv's new brand strategy allows them to communicate with greater clarity and will accelerate their market penetration for each product."

In addition to consumer goods, the company released its first agriculture product, AgSmart™ Rice, earlier this year. The product increases yields in rice crops without chemicals or genetic modification and is organic standards compliant. The company is also preparing for an upcoming clinical trial in Kenya with their NatuRx™ HIV/AIDS treatment.

For more information about AquaLiv, visit their website:

For more information about AquaLiv Technologies, Inc., visit their website:

About AquaLiv Technologies, Inc.:

AquaLiv Technologies, Inc., through its subsidiaries, offers unique solutions and applications for a variety of industries and emerging technologies.

AquaLiv, Inc. is a life sciences research and development company creating novel products for numerous industries. The company's patented technology alters the behavior of organisms, including plants and humans, without chemical interaction. From increased crop yields to drug-free medicine, AquaLiv is providing innovative, ingredient-free solutions to the world's largest problems. To learn more about AquaLiv, please visit:

Focus Systems, Inc. is a service orientated, desktop virtualization, and VoIP information technology provider. Focus Systems' service essentially eliminates the need for their customers to buy, deploy, and maintain IT infrastructure. The move to cloud computing lowers customers' total cost of ownership by shifting critical systems to Focus -- including servers, backup, software, operating systems, updates, power, cooling, facility space, and internal staffing requirements. For more information, please visit:

Safe Harbor: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

AquaLiv Technologies, Inc.

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