CHICAGO, April 8, 2011 /PRNewswire/ -- Arc Worldwide, the global marketing services company of Leo Burnett Worldwide, dominated the 2011 Reggie Awards taking home seven Reggie gold and silver medals including the prestigious Super Reggie Award for marketing program of the year with their Walgreens' "Arm Yourself for the Ones You Love" campaign.
"This outstanding achievement is a celebration of the big, cross-channel ideas and thinkers we have here at Arc Worldwide," said William Rosen, President and Chief Creative Officer of North America for Arc Worldwide. "I am very proud of our creative and strategic talent for consistently delivering solutions with real human purpose that transform the way people think, feel and ultimately behave with our clients' brands."
Winning more awards than any other agency, Arc Worldwide's work for Walgreens and MillerCoors swept six categories winning five gold and one silver medal. Walgreens' "Arm Yourself for the Ones You Love" campaign won gold in the Best Cause/Green/Corporate Social Responsibility, National Consumer (Budget Over $5mm), and Retailer-Specific categories, before also collecting the Super Reggie as best in show.
The Miller High Life "Give a Veteran a Piece of the High Life" campaign brought home golds in the Multi-Partner and Shopper Marketing categories. A silver medal was also awarded to the popular Keystone Light "Smooth Hunting" campaign in the National Consumer category.
The Reggie Awards are part of the Promotion Marketing Association (PMA). PMA is a national non-profit trade association dedicated to the industry of marketing disciplines: promotional marketing, digital marketing, shopper/retailer marketing, sponsorship and experimental marketing. The final Reggie Award winners list can be found at, https://pmalink.site-ym.com/?reggieawards.
About Arc Worldwide
Arc Worldwide is the global marketing services company of the Leo Burnett Group specializing in cross-channel activation. With expertise in digital, direct, promotion and shopper/retail marketing, Arc develops creative solutions that measurably impact behavior on behalf of the world's leading marketers – including McDonald's, The Coca-Cola Company, Procter & Gamble, MillerCoors and many others.
Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate and Nintendo.
SOURCE Leo Burnett Worldwide; Arc Worldwide