Releases Innovative New Music Video ME

Mar 10, 2014, 08:00 ET from Archetypes, LLC

NEW YORK, March 10, 2014 /PRNewswire/ --, a new social site that allows users to identify their primary archetypes by taking a short quiz, and celebrates the language of archetypes through social, original content, and digital media, announced today the release of ME, a dynamic stop motion animation video named after the site's "Me" icon. The video introduces iD.ollogy, a unique brand that features artistic dolls with distinct Archetypes-based personalities, known as the Archetypes iDolls.  A link to the video can be found here.

iD.ollogy is the brainchild of famed doll designer Andrew Yang and Cristina Carlino, founder of Yang's couture dolls received breakout recognition in 2010 at Anna Wintour's Fashion's Night Out charity event hosted at Barneys in New York City.  In 2012, after becoming a fan of his work and Yang's largest collector, Carlino launched a partnership with Yang through Archetypes. 

"Andrew's dolls were really characters waiting to come to life.  As soon as I saw them I realized they were the perfect vehicle to introduce the Archetypes' brand to the world," said Carlino. "The Archetypes iDolls celebrate the unique personality traits we all have and it is our hope that they become synonymous with how people first remember learning about Archetypes—bringing the language of Archetypes to life through narrative, music, and fun."

Archetypes will be giving away a number of the limited edition dolls – Fiona, Izzy, JJ, and Rowdy – and a signed coffee table book titled, idollogy, that details the creative process in the making the ME video and the iD.ollogy brand.  Archetypes' users can visit or to to sign up for a chance to win.  Just 25 dolls were created for each of the four video characters and all are fashioned in one-of-a-kind flourishes and luxurious outfits.

"The Archetypes iDolls embody the spirit of Archetypes and we anticipate that our community will respond strongly to them as well as to the ME video," said Tom Gallagher, Archetypes' Executive Chairman. "They will become cherished and valuable additions to anyone's collection.  We look forward to sharing them with our engaged and excited audience," Gallagher said.

The ME video launches today on and a link to the video can be found here.

About Archetypes, LLC is a social site that allows a user to identify their archetypes by taking a short quiz. Archetypes are a universal pattern of behavior that motivates everything we do. They represent the blueprint of one's soul. Once discovered, archetypes enable users to better understand themselves and others. The online platform allows users to search original and curated content, products and people, and easily find what is relevant, meaningful and entertaining to them. Visit, take the quiz and begin a journey of self-understanding and become a more authentic you.

About Andrew Yang
Andrew Yang is a multi-media artist living in New York City.  Yang first gained popular interest with his Anna Wintour and Grace Coddington dolls that made their debut in the New York Times. His work also includes a 300- doll installation in the windows of Galeries Lafayette Paris and a myriad of brand collaborations that include Lancome, Joyce Boutique Hong Kong, Showstudio and Barneys New York. Yang's work has been featured in VOGUE magazine, Harpers Bazaar, Elle, Marie Claire, and Fashion Doll Quarterly.  In addition to building the AY Collection, he is the creative director of iD.ollogy, a new character franchise based on Cristina Carlino's vision of Archetypes. To learn more about iD.ollogy, visit

Video -

SOURCE Archetypes, LLC