FORT LAUDERDALE, Fla., July 26, 2016 /PRNewswire/ -- ArcticFarma, the only natural Icelandic Astaxanthin supplier on the market has reached an agreement with a company under China-based BGG to rename itself. ArcticFarma announced today that after sending a notice of trademark infringement the matter has been settled and under the terms the BGG company is to rebrand.
"BGG's launch of Algae Life Sciences immediately raised concerns about confusion in the marketplace due to the similarities with our marks, Algalife and Algae for Life," said Andrew Jacobson, CEO ArcticFarma. "In addition we want to ensure that consumers and customers alike know the Algalife difference, which are our 5 keys to success: 1) Water – Iceland has some of the purest water in the world and is never treated. 2) Renewable geothermal power. 3) Our proprietary lighting, which harnesses the natural spectrum of the sun. 4) Our state-of-the-art quality systems and probably our most important is number 5) A dedicated team that drives our success."
Jacobson added, "Our commitment to our 5 keys to success, our core values and the dedication to producing the highest quality product possible led us to this action that resulted in a binding agreement with the BGG subsidiary to immediately cease using the trademark so consumers and customers do not confuse the purity of Icelandic Astaxanthin with a product made under different conditions in China."
Algalife Icelandic Astaxanthin is cultivated directly from Haematococcus pluvialis, the richest source of natural Astaxanthin. Produced in a state-of-the-art facility exclusively built for the research, development and production of micro-algae solutions to the world's global nutrition needs, Icelandic Astaxanthin offers unparalleled quality.
Cultivated far from industrial pollution, Algalife Icelandic Astaxanthin is free of contaminants and pollutants. In addition to protecting the algae from contamination through its proprietary closed system, Algalife packages each capsule individually to further enhance the safety and quality of the product.
Algalife's assortment includes a 4mg and 12mg gel cap. All products are free of soy, gluten, bovine and porcine gelatin, pesticides, herbicides and non-gmo. It is available at www.algalifeusa.com.
About ArcticFarma. ArcticFarma is dedicated to solving the nutritional needs of current and future generations through the development of sustainable, high-quality microalgae.