arden bike wear: Bike Wear Brand Frequented by World's Cyclists

- In-house design planning to production of over 300 cycling products

Mar 11, 2016, 09:00 ET from arden bike wear

SEOUL, South Korea, March 11, 2016 /PRNewswire/ -- More people are cycling for many more reasons. A bicycle is not only used as transportation but also used as a leisure activity, thus, its closeness to everyday life. As more people are cycling, more are looking for specialized clothing and accessories for a more natural and comfortable riding experience.

A Korean bike wear brand, 'arden bike wear (' is gaining global spotlight with its trendy and stylish products, which have functionality and design covered. With the launch of its English version ( developed through the global e-commerce platform, cafe24 (, in 2011, more consumers around the world have been looking for arden bike wear.

arden bike wear offers over 300 products. The entire process, from design planning to production, takes place in Korea. Designers have applied ergonomic and 3-dimensional patterns (designs) to all the items to enhance comfort and wearability. In addition, arden bike wear only uses breathable fabric to help cyclists better regulate body temperature.

CEO Ahn Hyung-sun commented, "We are focusing on enhancing perfection through the development of a pad that alleviates pain while riding." He also explained that he is trying to design all products emphasizing on boosting comfort as bike wear is worn without underwear.

The customer-centered spirit is also reflected in the operation of the shopping sites. Each product is presented with detailed photographs shot outdoors to suggest the overall feeling and atmosphere the product would give when it is actually worn.

CEO Ahn went on to say, "We are working hard to build competitive strength and customer recognition by handling everything internally, from design to production. We will continue to make efforts to become the world's top brand with high-quality "made in Korea" bike wear."



SOURCE arden bike wear