Are $1.8 Million TV Ads for the Oscars Worth it for Advertisers?

BrandAds to Release Study that Reveals the Effectiveness of Ads Airing During the TV Broadcast of the Oscars

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BrandAds

Feb 28, 2014, 12:00 ET

SAN FRANCISCO, Feb. 28, 2014 /PRNewswire/ --

What: On Tuesday, March 4th BrandAds will share results from its first annual Oscars Ad Effectiveness Study where the company will survey more than 10,000 participants to determine how effective Oscars ads actually are – and if they are worth upwards of the $1.8 million price tag for a thirty-second ad.

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Who: Last year 40 million viewers tuned into the Academy Awards, and even more viewers are expected to watch the March 2nd broadcast. Advertisers are paying top dollar to run their ads during the Oscars in order to reach this massive audience.

When: The results will be made available on Tuesday, March 4th at 9:00am PT

Where: The full results from the study will be posted on the BrandAds blog here: http://brandads.com/blog/

Why: ABC announced recently that they sold out their advertising inventory for the March 2nd broadcast of the 85th Annual Academy Awards. Media buyers also told the LA Times that the network sought between $1.7 million and $1.85 million for a 30-second ad spot for this year's event. But does this investment pay off for advertisers?  The study will reveal the effectiveness of airing ads during the TV broadcast of the Oscars based on change in likelihood to purchase.

About BrandAds
BrandAds brings world-class measurement to video advertising. BrandAds Bridge is the first video ad analytics solution to provide brand marketers with real-time insights into how their campaigns are performing across many different media vendors and channels in one unified view. By enabling brands to measure the impact of every video ad campaign, BrandAds customers can feel confident they're making smart media buying decisions. Founded in 2011 by video ad industry veterans Avi Brown, Ryan Pamplin and Kandi Onwuama, BrandAds is a privately held company based in Emeryville, Calif. For more information about BrandAds, please visit www.brandads.com.

SOURCE BrandAds