"Are We There Yet?" Expedia Study Examines the Trials and Triumphs of Family Travel Today
Three-quarters of American Parents Have Received "Annoying" Unsolicited Parenting Advice From Strangers While Traveling; 3% of Parents Who Travel Have Accidentally Misplaced a Child
Sep 29, 2015, 08:01 ET
BELLEVUE, Wash., Sept. 29, 2015 /PRNewswire/ -- Expedia.com®, one of the world's largest full service online travel sites1, today released the results of a survey of American parents examining the joys and perils of family travel. The study examines the issues parents face when planning family vacations, the difficulties that can arise while traveling, and why travel is such an important feature of their family lives. The study was commissioned by Expedia and conducted by GfK, an independent global market research company.
Expedia's Family Travel Study consisted of 1,002 interviews of randomly selected U.S. adults with children under the age of 17. A full analysis of the study can be found here.
The study found that 94% of American parents who have traveled with their children take at least one trip with their family per year. Twenty-seven percent take two trips per year and 10% take three or more. At The Family Travel Association Summit this past last weekend, The Family Travel Association reported that family travel now accounts for a full one-third of all leisure trips booked in the United States.
"Family travelers tell us all too often that traveling with kids involves more mystery and mayhem than magic," says Expedia Senior Editor Sarah Gavin. "We care about researching and improving the family travel experience, because many of us at Expedia are family travelers ourselves, and we want to ensure that all families can find travel magic the way the experts do."
Tears on the Tarmac
Traveling during the holidays is already hectic and is even more difficult with children in tow. Getting a full family through security, with all of the shoe-removal, baggage search and liquid disposal it requires is particularly challenging, and one struggling family slows the line for every passenger that follows. The same challenge holds true within the tight confines of a plane, which can disconcert children and disrupt their neighbors. Unsurprisingly, Expedia's 2014 Airplane Etiquette Study found "Inattentive Parents" to be the second most offensive airplane passengers. To that point, 3% of American parents who travel admitted to having "temporarily lost track" of a child while on vacation.
Family Travel is Worth the Challenge
Despite the challenges, the majority of respondents agree that the reward of family travel is well worth it.
- 70% of parents who travel "agree or strongly agree" that their favorite childhood memories involve a family vacation.
- 76% of U.S. parents say that traveling with their children is "more play than work."
- 89% percent of parents say that it is more important for their children have fun on vacation than themselves. Approximately 10% feel a parent's fun is paramount.
- 4% of families bring a babysitter with them to share in the child-care responsibilities.
While unruly children pose an etiquette (and safety) challenge, the study found high levels of commiseration and sympathy among fellow parents who travel. In particular:
- 80% of parents "agree or strongly agree" that they have grown more sympathetic toward parents who are traveling with children since having kids of their own.
- 23% of American parents reported that vacations with children feel "more like work than play."
Nonetheless, aggravation still abounds. Seventy-six percent of American parents who travel report having received "annoying parenting advice" from strangers while on vacation.
Planning for family travel is also, by definition, more challenging than for couples or solo travelers. A majority (61%) of parents who travel begin planning family trips a couple of months in advance. A quarter of American parents plan family travel roughly one year in advance, while 12% book last minute, less than one month early.
Ten percent of parents who travel spend more than 10 hours searching for flights before booking, while 57% spend between two and five hours or more. Sixty-four percent of parents say that they would prefer to travel with family by car, if possible, while 35% prefer to fly.
The Family Travel Study also found that:
- 35% of American parents who travel have taken their children out of school for a vacation.
- 76% of parents say they would rather travel solely with their immediate family, versus 23% who say they would rather travel with other families.
- 31% have let their children choose the vacation destination. And these are the most popular vacation types selected by American families:
- Beaches – 23%
- Theme Parks – 19%
- Outdoors (camping, national parks) – 18%
- All-inclusive resorts – 13%
- Cruises – 9%
- Road trips - 7%
- Cities – 5%
Expedia.com offers tools to make travel easier and more affordable for families during every step of the booking and travel process. Expedia's signature packages, defined as booking a flight and hotel simultaneously, allow Expedia users to save up to $540 on average. During travel, the Expedia app allows families to easily share itineraries and sends important alerts (i.e. flight delays, gate changes) so that families can worry about one less thing.
About the Survey
The study was conducted online using the GfK "KnowledgePanel," an online probability-based panel designed to be representative of the US general population, not just the online population. Expedia's Family Travel Study consisted of 1,002 interviews conducted between September 11 and 13, 2015 of randomly selected U.S. adults with children under the age of 17. The margin of error is +/- 3 percentage points.
About Expedia.com
Expedia.com is one of the world's largest full service travel sites1, helping millions of travelers per month easily plan and book travel. Expedia.com (https://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of top vacation destinations, cheap tickets, hotel deals, car rentals, destination weddings, cruise deals and in-destination activities, attractions, services and travel apps. With the Expedia® Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel.
Expedia, Expedia.com, Expedia+Rewards, Find Yours, Vacation Deprivation and the Airplane logo are either trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be the property of their respective owners © 2015 Expedia, Inc. All rights reserved. CST # 2029030-50
1Based on a comparison of other full-service online travel agencies, defined as those providing booking and services related to air, hotel, cruise, car and activities to a global customer base. Data based on comScore Media Metrix for Expedia, Inc. Sites, Worldwide, Average Monthly Unique Visitors, Oct '12-Sept '13.
About GFK
GfK is one of the world's largest research companies, with more than 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK's sales amounted to €1.51 billion. To find out more, visit www.gfk.com
GfK Public Affairs & Corporate Communications is a division of GfK. The group specializes in customized public affairs and public opinion polling, media and corporate communications research, and corporate reputation measurement in the US and globally, in addition to delivering a broad range of customized research studies.
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