BRIDGEPORT, Conn., Oct. 7 /PRNewswire/ -- Arena at Harbor Yard, a 10,000 seat, multi-purpose sports and entertainment venue in southwestern Connecticut, announced today that it has entered into an agreement with the National Guard to sponsor the Arena's main specialty retail stand, located on the concourse, across from the main doors.
"We are excited about our newly established relationship with the Arena at Harbor Yard," said Maj. Gen. Thad Martin, Adjutant General and Commander of the Connecticut National Guard. "We look forward to the benefits this partnership will bring to both organizations."
As part of the sponsorship, a portion of the stands front-facing counter will be branded with the National Guard name and logo. Members of the Connecticut National Guard will also be present at all Arena events providing guests with information about becoming a member of the Guard. In addition, backlit signage that will promote the National Guard will be added in the main arena.
"We are very proud to partner with the National Guard, they are a vital part of our nation's armed forces," said Lynn Carlotto, Centerplate's general manager for Arena at Harbor Yard.
More than 4,000 Soldiers and Airmen serve in the Connecticut National Guard at various facilities throughout the state, including Stratford, Orange, New Haven, Norwalk and Naugatuck. For more information regarding the National Guard, please visit www.1800GOGUARD.com
Arena at Harbor Yard is the home to Fairfield University Men's and Women's Basketball and the American Hockey League's Bridgeport Sound Tigers. The venue also hosts major music attractions, ice skating spectaculars, various family shows, conferences as well as trade and consumer fairs. In March, the Arena will host the 2011 MAAC Men's & Women's Basketball Championships, and NCAA Men's Ice Hockey Eastern Regionals.
Arena at Harbor Yard is managed by Centerplate, a leading provider of hospitality and venue management, food, beverage, merchandise, facility design and services for sports, convention and entertainment venues. Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in 250 prominent entertainment, sports and convention venues across North America. Visit the company online at www.centerplate.com.
SOURCE Arena at Harbor Yard