Arena North America Partners With Shopatron

SAN LUIS OBISPO, Calif., Sept. 11, 2012 /PRNewswire/ -- Leading swimwear brand Arena has chosen Shopatron to launch their new North American online store. By partnering with Shopatron, the leading eCommerce platform for branded manufacturers, the renowned competitive swimwear brand can both increase sales and grow their dealer base in the U.S.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Arena has always been a preferred brand for competitive swimmers. With their new Shopatron store, Arena can achieve other goals, namely making their products easier for consumers to find while supporting their local retailers. By routing online orders to their dealers who will deliver the products to the consumer, they can give their customers the best buying experience.

"We're confident that Shopatron is the best online partner for us based on their proven track record of success and innovative eCommerce solution," said Travis Burke, Arena North America Brand & Product Manager. "They offer an established platform and tools that make the process of order fulfillment and management completely seamless for us, our dealers, and our consumers."

Shopatron works with over 30 watersports brands who partner with more than 1,700 watersports dealers for order fulfillment. Those brands saw a year-over-year, same-store sales increase of 23% for the first six months of 2012.

"Shopatron allows us to connect with our consumers through our website," continued Burke. "And we don't alienate our retail partners. Without Shopatron, this would not be possible."

To learn more about Shopatron, visit ecommerce.shopatron.com.

About Arena
Since 1973, Arena has created and marketed waterwear products for competitive swimmers and swimming fans worldwide. It is universally recognized as one of the premium brands of high-quality swimwear and equipment. Over the last 37 years, the company has developed strong expertise in developing best-in-class products, with particular focus on the pool segment, while also gradually expanding into leisure and beachwear.

Arena has commercial subsidiaries in Italy, France, Germany, and the U.S., and operates through a global network of distributors and licensees. The Arena brand is present in 106 countries worldwide, of which 95 are directly managed by the Arena Group. For more information, please visit: www.arenausa.com and www.arenapowerskin.com

About Shopatron
Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron's eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California and Swindon, United Kingdom.

SOURCE Shopatron