Aretta Creates White-Label Partner Program

ATLANTA, Oct. 5 /PRNewswire/ -- In response to months of interest and inquiry from the reseller community, Aretta Communications has established an extensive white-label partner program that enables resellers to buy on a wholesale basis from Aretta and create branded IP-PBX solutions for their customers.

This white-label partner program builds on Aretta's success over the past three years with its hosted, Asterisk-based IP-PBX solution, which combines an integrated tier-1 SIP trunking platform and preconfigured VoIP handsets. Through the program, resellers now can privately label Aretta's best-in-class, open-source software solution surrounding the Linux operating system, virtualization, and the Asterisk IP-PBX application.

"We're excited to provide resellers with the opportunity to expand their business offerings using Aretta's award-winning solutions," said Marc Fribush, President of Aretta Communications. "We are targeting a number of reseller clients, including outsourced IT providers, IP-PBX phone vendors and integrators, telecom agents, circuit resellers, and traditional TDM interconnects. Each of these groups can benefit from the ability to provide SMBs with white-labeled voice and PBX offerings that provide healthy profit margins."

The partner program provides resellers with a number of benefits:

• The platform is based on Aretta's successful mix of NetPBX® PRO – hosted Asterisk using Linux server virtualization, NetSIP® integrated SIP trunking, and preconfigured VoIP handsets.
• Resellers now can package and brand these as their own offerings.
• All systems are hosted in the cloud, inside Aretta's secure telco datacenters with power backup and redundant Internet connectivity. No premise equipment is required other than VoIP handsets. There are no onsite servers to build, install or maintain.
• Fully automated provisioning enables resellers to provision a new IP-PBX system for a customer and have it ready for configuration via the web GUI in a matter of minutes.
• The entire reseller account administration – including all IP-PBX systems, SIP trunks, phone numbers, and VoIP handset provisioning – can be managed online from a central web interface that runs on the same proven infrastructure that Aretta uses to maintain its 1000+ customer base.
• Resellers can utilize a powerful, white-label customization interface that is available online to upload their logos, change text and modify graphics that will be shown to their own customer base.
• Resellers set their own retail end-user price points.
• Resellers receive monthly, automatic billing statements for end users in PDF format, branded with the reseller's logo and contact information.
• Aretta provides tier-2 technical support, which includes a special reseller support line.

"Switching to Aretta's virtualization platform for our hosted Asterisk systems has reduced our operational workload and installation times while at the same time reduced our cost of delivery from a capex point of view," said David Wessell, CTO of ITSG, a technology solutions provider in North Carolina. "Having the complete solution of hosted virtual Asterisk, SIP trunking and IP phone provisioning tools branded as our own allows us to focus on growing our customer base and expanding outside of our traditional geographic footprint."

Resellers interested in participating must meet certain criteria. Aretta will qualify reseller candidates to make sure that they have an applicable business to distribute the offering, and candidates must meet minimum monthly revenue requirements to maintain wholesale pricing. To ensure the success of new resellers in the program, Aretta is providing training, user guides and datasheets that can be branded, as well as education on how to configure the PBX and VoIP handsets. Aretta will also take end-user technical support calls during an introductory period. For more information on the Aretta White-Label Reseller Program, contact Aretta at 866-4-ARETTA (404-478-2200 overseas) or via email at [email protected].

About Aretta Communications

Atlanta-based Aretta Communications Inc. provides small and medium-sized businesses with simple, robust cloud-based telephony. Aretta solutions are feature-rich and highly scalable, providing SMBs with the functionality of enterprise-grade PBX systems, while virtually eliminating the capital expenses and support costs associated with those systems.  Aretta combines its automated provisioning and back office technologies with Linux server virtualization, enabling SMBs to leverage cost savings over traditional telecom offerings.  More than 1,000 SMBs use Aretta's combination of hosted open-source Asterisk PBX applications, integrated SIP trunking, and preconfigured VoIP handsets. www.aretta.com

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SOURCE Aretta Communications