Argentine Asado & Malbec Fire-Up America's Summer Grilling

Jun 06, 2012, 08:33 ET from Winebow, Inc.

NEW YORK, June 6, 2012 /PRNewswire/ -- Almost every culture has its own backyard barbeque tradition but Argentina ranks supreme with its world-famous Asados served up with great wine. Argentine Asados consist of roasting the highest quality of meat over a slow burning wood fire until it is tender and richly flavored and serving it with simple side dishes and the country's signature wine—Malbec.


Thanks to Argentina-based Bodega Catena Zapata, the pioneer of high elevation Malbec, and Robinson's Prime Reserve, the preeminent purveyor of the highest quality meats in the United States, Americans can now host an authentic Argentine Asado in their own backyards. Just in time for grilling season, Robinson's Prime Reserve is offering six Asado packages available at each paired with Catena Zapata's world-renowned wine collection.  

"I grew up in Argentina enjoying my Uncle Jorge's weekend Asado. I will never forget sitting with all the children and waiting for my uncle to distribute the chorizos, ribs and monumental slices of sirloin—all cooked to perfection and served one after another in a procession that lasted for hours from lunchtime into the early evening," says Laura Catena, managing director of Catena Zapata. "It is very exciting to work with Robinson's Prime Reserve to give American's the opportunity to experience this time-honored Argentine tradition with their friends and family." 

"Having tasted many styles of barbecue across America and the world, the Argentine Asado is one of my favorites. It highlights the rich flavor of great cuts of meat in its most simplistic form," said Ben Robinson, president of Robinson's Prime Reserve. "I know our customers also hold the core of a barbecue sacred because grilling season is one of our busiest times of year. I believe they will enthusiastically embrace the opportunity to experience our delicious cuts of meat and Catena Zapata's exceptional wine in the company of family and friends." 

Robinson's Prime Reserve's six exclusive Asado packages (from $75 to $400) will serve an intimate group of four to a backyard celebration with up to 38 persons. Ranging from Argentine style chorizo, aged flank steak to aged Porterhouse steaks, carved from the Robinson's world-renowned beef, every component is designed to pair with Catena Zapata's wines from the Classic Malbec to the Adrianna Vineyard Malbec. There is a delicious food and wine pairing for everyone. To learn more about the Asado packages and the wine pairings visit Wines are sold separately.

Produced exclusively from estate vineyards, Catena Zapata wines are available at fine wine retailers nationwide for the following suggested retail prices:  Classic Chardonnay ($20), Classic Malbec ($24), Classic Cabernet Sauvignon ($20), Alta Chardonnay ($33), Alta Malbec ($55), Alta Cabernet ($52), Nicolas Catena Zapata ($135), Malbec Argentino ($135), Nicasia Vineyard Malbec ($115), and Adrianna Vineyard Malbec ($150). Catena Zapata wines are imported by Winebow. For more information visit

SOURCE Winebow, Inc.