ARGI Announces Acuity B2B: Latest Innovation of Ground-breaking New Product

MONTVALE, N.J., March 31 /PRNewswire/ -- ARGI today announced the general availability of Acuity B2B. This product release now brings to market the full complement of enhanced Acuity features and capabilities. Acuity was announced last year and its Release 1.1 for paid circulation publishers has gained rapid market acceptance. That product ushered in an entirely new set of capabilities for publishing audience development. David Foster, CEO of Business Valuation Resources, former President of the Specialized Information Publishers Association (SIPA) and an early adopter of Acuity commented: "Acuity allowed me to head off a substantial investment in the future by eliminating a technological middleman. ARGI is the first company that has had the courage to link content management capabilities and fulfillment management functionality together in a meaningful way."

In development for nearly 3 years, Acuity was built to the specifications of today's publishing and media companies.  It is not an enhancement of a print-oriented system; rather it was developed from the ground up to be media-agnostic, user-centric and revenue-focused.  

Acuity B2B brings truly innovative and unique capabilities to trade magazine/controlled circulation publishers. These include features to: streamline qualification (including self-service form building and revision); simplify reader survey interaction; enhance question building and questionnaire management; accelerate re-qualification; facilitate issue analysis with ad-hoc query building and elimination of lock-out periods. New audience information is available for immediate analysis and monetization.

ARGI CEO, Ray Butkus said, "Today's announcement is the result of hundreds of interviews with clients and prospects and the culmination of tens of thousands of hours of product development work. Acuity is not merely a product re-design but represents a fundamental re-thinking of capabilities based on the way publishers make money today. Many B2B publishers have been at the fore front of perfecting new revenue models and Acuity B2B is a perfect fit for contemporary circulation, marketing and revenue-generating initiatives."

Much broader than traditional subscription fulfillment, Acuity offers everything that is needed to manage audiences across print and online channels whether content is in print or digital form. It is an Audience Management platform that enriches the publishers' relationships with their audience regardless of media type. Acuity provides the power to link content to audiences, quickly and efficiently in an easy to use, Software as a Service (SaaS) configuration.  It allows audience members to interact with publishers' content simply and allows the publishers to easily monetize those interactions. Significantly, Acuity performs these functions with remarkable simplicity and gives users powerful control. These capabilities are powered by ARGI's patent-pending technology called CLIC's or Code-Less Interactive Controls.

To learn more about this exciting new product, please visit www.callargi.com.

About ARGI

The business of Subscriber, Membership and Customer Management is changing dramatically and ARGI helps organizations navigate and exploit opportunities brought on by that change. With a legacy of nearly 40 years, we develop, host and manage Subscription Fulfillment, Reader Service, and Database Marketing solutions for over 300 publishers, organizations and other B2B companies. ARGI helps clients better manage change by providing unprecedented simplicity and remarkable control that companies need to thrive in this increasingly complex environment.

ARGI products and services leverage the intersection of data/content and audience/customers across media. ARGI platforms allow you to interact with, profile, analyze, and grow your customer and audience base.

SOURCE ARGI