JACKSONVILLE, Fla., Dec. 15, 2010 /PRNewswire/ -- SideTaker.com, a platform for people to resolve disputes via crowdsourced voting, has launched a revenue sharing program awarding winners of posted arguments gift cards with values directly proportional to the amount the argument garners in advertising for the winning side. The loser of the argument gets nothing.
SideTaker.com uses the old adage "there are two sides to every story" as the basis for its advertising model. Advertisers can place ads below each side of posted arguments. Once the voting time period has eclipsed and the world has decided their fate, the side with the most votes receives monetary credits which are redeemed for gift cards to popular restaurants and retail outlets (with future options for PayPal and Facebook credits).
"The idea is to create an entertaining and ultimately provocative way to settle an argument while rewarding for the transparency. Almost any argument goes. If you're fighting about a certain celebrity's actions, your husband's comments on how a dress fits you, your wife's spending habits, or a controversial current event, you can do it on SideTaker, not only trying to make your case, but to get the world to agree with it," explains Justin Marinos, founder of SideTaker.com.
The original marriage ref, SideTaker.com was created in 2008 as an anonymous (and often brutally honest) way to settle an argument for people in relationships. Users may still maintain that anonymity by creating text and audio-based arguments or opt to record video, which ultimately pays better. "Many people choose to remain in the shadows and those people prefer to type out their sides," Marinos replies. "We want everyone to have the ability to participate -- not just the camera lovers. Even connecting through Facebook allows users to remain anonymous. However, both sides to an argument must use the same type of media (text, audio, or video). Unconventional arguments and entertaining storytellers ultimately increase their chances at earning more credits."
SideTaker.com maintains the site is not a substitution for professional counseling, but is a fun tool to either lighten the mood in already light-hearted arguments or draw in great points to both sides of a debatable topic.
Founded in September 2008, SideTaker.com's mission has been building a worldwide jury of peers to help everyday people decide who is right and who is wrong in everyday problems.