Arie Luyendyk Jr. Chooses Racing Over Romance

Aug 31, 2012, 20:05 ET from XYQ, Inc.

LOS ANGELES, Aug. 31, 2012 /PRNewswire/ -- XYQ, Inc. announced today that professional race car driver, "The Bachelorette" finalist and NBC Sports analyst Arie Luyendyk Jr. WILL NOT participate in ABC's hit reality show "The Bachelor" this season in order to resume his career on the race track. 

Luyendyk says his first priority has always been racing. "'The Bachelorette' was an amazing experience but I will not continue with 'The Bachelor'; ultimately I realized my heart is tied to the race track and my career is my main priority. I'm looking forward to getting back on the track," said Luyendyk.  "I have built a great relationship with XYQ this season and am looking forward to working closely with them to achieve my goals."

Luyendyk has secured digital media specialists XYQ, Inc. to manage his career, both on and off the track. John Marcum, CEO of XYQ, Inc., explains, "The entire business of sports and entertainment creation has evolved. Professional athletes require a new kind of digital-savvy management company – one that can oversee all points of engagement with their fans. Arie Jr. embodies the future of racing, sports and media.  We could not be more excited about working with Arie." 

XYQ, Inc. plans to announce Luyendyk's additional partners closer to race dates. Luyendyk is setting his sites on competing in The Rolex 24 Hours of Daytona with Michael Shank Racing followed by the 2013 Indy Car Season. Luyendyk will continue to consider entertainment offers that will allow him consistency with his training and team schedules.

About Arie Luyendyk Jr.

Arie Jr. is the son of two-time Indianapolis 500 winner and Indy speed record holder, Arie Luyendyk.

With 62 starts in the Firestone Indy Lights series, Arie Jr. holds his own impressive statistics finishing in the top 10 in a remarkable 76 percent of his races, including winning the final race of the 2008 season. Arie Jr. was voted the Firestone Indy Lights Most Popular Driver four consecutive seasons.

In 2006, Arie Jr. made his Indy 500 debut and represented Team Netherlands in the A1GP Championship in 2007.  He has also competed in the 24 Hours of Daytona in the DP category and the 12 Hours of Sebring in the GT class.

About XYQ, Inc.

XYQ, Inc. is the official Augmented Technology and a New Media Partner of INDYCAR, the sanctioning body of the IZOD IndyCar Series and Firestone Indy Lights.

XYQ is rapidly emerging as a leader in the New Media industry. XYQ, Inc. is a privately held technology company with offices in Palo Alto, Los Angeles, Las Vegas, Nashville, Indianapolis and Cleveland and is currently engaged in several technology-based initiatives.

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