Arizona State University Upgrades to Campus Management's Talisma CRM to Improve Communication to Potential Students

BOCA RATON, Fla., Aug. 29, 2011 /PRNewswire/ -- Campus Management Corp., a leading provider of enterprise software products and services for educational institutions, announced today that Arizona State University will employ Campus Management's Talisma® CRM software for its undergraduate recruitment efforts across all of its campuses.  

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Arizona State University will be replacing its legacy solution with Talisma CRM, to help increase the effectiveness of reporting, communication and recruitment with potential students.  The University will also use the solution to help meet the goal of increasing the enrollment of non-resident and international students.  

"Arizona State University already has a growing number of students from outside the state of Arizona," said David Burge, executive director, Office of Undergraduate Admissions.  "With the tools Talisma CRM will provide us, we will be able to access an entirely new population of potential students from other states and countries, bringing even more diversity to our campus.  Talisma CRM will enable the recruitment enterprise to increase efficiencies and the speed of communication to these potential students."  

Additionally, the Talisma CRM platform will enable Arizona State University to improve response rates at every stage of the application process, including the application request, application completion, application submission and follow up telephone calls.  The University will be able to respond to inquiries through multiple channels – phone, email, traditional mail – based on the potential student's preference.

"Incoming students demand an ever higher level of service from their future universities as technology provides richer more personalized experiences in many other aspects of their lives," said Sean P. Ryan, senior vice president for Campus Management Corp.  "Talisma CRM will allow Arizona State University's undergraduate admission office to engage with these students on multiple levels, faster than ever before.  Communications that used to take days to accomplish will now be transformed into fully online, instant, and tailored work streams."  

About Campus Management Corp.  

More than 1,700 colleges, universities, foundations, and other organizations in 26 countries rely upon Campus Management Corp® enterprise software products and services. The CampusVue® Ecosystem is a vision for a fully integrated, centralized administrative and e-Learning platform that unifies services, academic delivery, administrative management, and reporting for the range of public, private, and proprietary postsecondary institutions. The ecosystem includes the CampusVue Student administrative system and CampusVue Portal solution, as well as Talisma® Constituent Relationship Management (CRM) and fundraising software.

CampusVue Student is used by 78 percent of the largest U.S.-based career and online colleges. Additional offerings include performance analytics software, financials, HR, and payroll solutions. Campus Management employs associates worldwide, providing clients with a full range of consulting, implementation, support, training, and integration services. For more information, visit www.campusmanagement.com.

SOURCE Campus Management Corp.