ARM & HAMMER® Celebrates Cats' Dual Personalities with New Double Take Contest

PRINCETON, N.J., July 12, 2011 /PRNewswire/ -- Cats have nine lives and maybe more personalities. One moment they are quietly purring and the next mischievously scaling the curtains. CHURCH & DWIGHT, the makers of ARM & HAMMER® branded products is commemorating cats with a contest that is inviting cat owners to submit two photos showcasing their cat's dual personality to www.DoubleTakeContest.com through August 22nd. The winning snapshots will be featured in an upcoming national ARM & HAMMER® print advertisement and a $1,000 donation will be made to the winner's favorite pet charity. This contest supports the recent launch of ARM & HAMMER® Double Duty Clumping Cat Litter which destroys both urine and feces odors.

"We are proud to continue to provide breakthrough innovations like ARM & HAMMER® Double Duty Clumping Cat Litter that benefit both cats and their owners," said Rithika Naik, product manager, CHURCH & DWIGHT, makers of ARM & HAMMER® Cat Litter. "We hope to further celebrate cats and their owners with the Double Take Contest and are excited to feature the winning cat in an upcoming national advertisement."

Snap the Winning Shots

Share images of your cat going from a "shrinking Violet" to a "crazy Daisy" and submit online with a caption for each photo that describes the two sides of their personality. Five finalists will be posted on September 21st. Feline loving friends can join the fun and vote for their favorite images.

Grand prize includes an announcement in a national publication, $1,000 donation to the winner's favorite pet charity and a "Cat Care Kit" that includes a Petmate® Jumbo Hooded Pan and accessories, as well as, a year supply of ARM & HAMMER® Double Duty Clumping Cat Litter.(1) Four First Prize winners receive the "Cat Care Kit."

A Prize That Does Double Duty

The Double Take Contest comes on the heels of the launch of ARM & HAMMER® Double Duty Clumping Cat Litter, the only clumping litter that combines ARM & HAMMER® Baking Soda with odor eliminators to destroy both overpowering urine and feces odors on contact. This is an important breakthrough for cat households, as 91 percent of cat owners say that it is very important that their litter eliminates both feces and urine odors.(2) For submitting photos to the Double Take Contest, cat owners will be automatically entered to win one of 3,000 boxes of Double Duty.

For more information and Official Rules, visit www.DoubleTakeContest.com. Must be 18 or older to enter.

About ARM & HAMMER®

For more than 165 years, ARM & HAMMER® Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER® brand name.

Today, CHURCH & DWIGHT manufactures a variety of cleaning, freshening and deodorizing products for the home, family, pets, and body under the iconic ARM & HAMMER® brand name.

(1) All ARM & HAMMER® Double Duty Clumping Cat Litter prizes will be rewarded as product coupons (up to $11.99).One year supply is 12 coupons.

(2) Cat Feces Exploratory, Marketview Research, July 2009

Media Contact:
Mary-Kate Mele/Edelman
212-704-4470
[email protected]

SOURCE Church & Dwight, Co., Inc.