Armitron Donates 50 Watches to Think Kindness, Honoring Kindness as a Core Brand Pillar

Continuing Its Year-Long Charity Initiatives, Armitron Recognizes Acts of Kindness with Special Timepiece Gifts

NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Armitron (https://www.armitron.com/), a leader in accessible and stylish timepieces, is thrilled to announce its donation of 50 watches to Think Kindness as part of its yearlong commitment to giving back each month. This nonprofit organization inspires acts of kindness in schools and communities, inspiring every person, no matter their circumstances, to have the ability to change the world. This donation, taking place during Random Acts of Kindness Month in February, a time to celebrate the countless ways we can lift each other up, highlights Armitron's dedication to one of its core values: kindness.

Celebrating its 50th anniversary, Armitron has long been known for its mission to provide functional, fashionable, and affordable timepieces for every lifestyle. Beyond its exceptional craftsmanship, the brand has consistently championed initiatives that promote positivity, inclusion, and giving back to the community. This collaboration with Think Kindness is a natural extension of these values, as both organizations aim to make a meaningful difference in the world.

Think Kindness is a nationally recognized nonprofit with a simple but powerful mission: to inspire measurable acts of kindness in schools and communities across the U.S. Through their programs, they challenge individuals, particularly students, to engage in acts of generosity, empathy, and compassion, creating ripple effects of positivity. Think Kindness' initiatives include kindness challenges, assemblies, and donation drives, all designed to foster a culture of caring and support.

"At Armitron, we believe that every moment is an opportunity to show kindness—it's a part of who we are," said Bobbie Weichselbaum, CEO of E. Gluck Corporation. "My father, Eugen Gluck, who founded Armitron, was a Holocaust survivor. He believed in the power of resilience, generosity, and lifting others up. These are values that shaped this company from the very beginning. Partnering with Think Kindness is a reflection of his legacy. By donating these watches, we hope to celebrate those who are making a difference and inspire even more acts of kindness in their communities, reminding them that every second counts."

The donated watches will be distributed to individuals recognized by Think Kindness for their exceptional acts of kindness and dedication to helping others. Each timepiece serves as a symbol of appreciation and a reminder of the value of time when used for good.

Brian Williams, founder of Think Kindness, expressed his gratitude for the partnership, stating, "We are incredibly thankful to Armitron for their generosity and support of our mission to empower individuals to create real change through small, everyday acts of kindness. These watches are more than just gifts; they're tokens of encouragement for people who embody the spirit of kindness. Together, we can inspire more people to make kindness a daily habit."

As February is a month often associated with love and appreciation, Armitron's initiative seeks to amplify these sentiments by highlighting the transformative power of kindness. Through this donation, Armitron and Think Kindness aim to encourage others to seize every moment to make a positive impact – one act of kindness at a time.

For more information about Armitron and its partnership with Think Kindness, please reach out to BPM-PR Firm at [email protected] or call 1.877.841.7244.

ABOUT ARMITRON®

Since 1975, Armitron® has been devoted to nurturing the spirit of individuality with high-quality, high-style watches at accessible price points, driven by the understanding that a timepiece is both a common thread and a distinguishing factor. As a brand underneath the E. Gluck Corporation umbrella, Armitron® connects prestige and curation with unprecedented value and convenience. E. Gluck Corporation manufactures watches under its flagship proprietary brand, Armitron. The company also manufactures watches for major fashion brands, including Anne Klein, Nine West, Vince Camuto, Steve Madden, and Joseph Abboud. Proudly headquartered in New York, Armitron is an Official Timepiece of the New York Yankees. For more information, visit www.Armitron.com.

ABOUT THINK KINDNESS

Think Kindness is a nonprofit organization dedicated to inspiring measurable acts of kindness in schools and communities worldwide. Founded by Brian Williams, the organization was born from the idea that the smallest kind act can create a ripple effect that makes the world a better place. Through school programs, national kindness challenges, and global outreach efforts, Think Kindness has encouraged thousands of students to document acts of kindness, raised funds for charities, and donated over $250,000 pairs of shoes to children in need. With a mission to make kindness a daily habit, the organization continues to empower individuals to create meaningful change in their communities and beyond. For more information, visit https://thinkkindness.org/.

Media Contact:
Alexa Summerson
[email protected]
BPM-PR Firm
877-841-7244

SOURCE Armitron