Armitron Joins E-Commerce Giants

LONG ISLAND CITY, N.Y., Oct. 24, 2013 /PRNewswire-iReach/ -- Armitron is proud to announce the launch of our expanded, redesigned website www.armitron.com, along with our new online store. Armitron's internet presence has undergone a significant transition by introducing a platform which allows our customers to become more interactive with the Armitron brand.  Users of the site can now explore the world of Armitron and easily navigate throughout all facets of the site.

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Armitron.com is now more user-friendly and informative with products, web layout, and interface. The transition and new layout now integrates a new "Service Center", optimized search functionality, and downloadable warranty and instruction manuals. Most importantly, Armitron.com now features an updated product look book which includes new styles and images of the inspiration behind its development. This new functionality allows for seamless editorial and press inquiries. Armitron.com also boasts a redesigned Press page highlighting in-window, pop-up views, giving it a cleaner look of the latest publication cover and story. The new site is a progressive move for Armitron. The content of the landing pages are updated regularly, giving users reason to return to the site time and time again. Armitron.com also features links to our Social Media channels with the click of a button, in order to provide social updates for Armitron product info, updates, features, brand events, and exclusive access to site discounts.

Armitron.com will be used as a platform for the MAKE TIME campaign, which redefines value with its vision by providing products that align with our customer's new outlook on life and desire to slow down, be more thoughtful and intentional about what they purchase and give. We are committed to bringing the world's finest watch-making materials to the American public at great value, so that everyone is inspired to Make Time.

Armitron is excited to enter a new era of e-commerce, which is going to provide a faster, easier, and satisfying experience for every visitor.

About Armitron

Armitron has been creating a distinctive line of the best-priced quality watches for more than 50 years, where we have come to know how precious time is. Making time for family, time for friends, and time for carving your own path in life is an immeasurable gift that Armitron recognizes with our boundless collection of precision timepieces for discerning men and women of all lifestyles.

The Armitron brand has developed its reputation based on the enduring quality and up-to-the-minute styling of its watches. Each timepiece offers exceptional value with the finest details and remarkable features such as genuine diamonds, Swarovski crystals, chronograph movements, solid stainless steel, and exotic leathers. Whether it is an everyday timepiece for a loved one or a special occasion accessory for you, Armitron has the perfect watch to give the gift of time.

Media Contact: Nicole Kelly, E.Gluck Corporation, 718-784-0700, [email protected]

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SOURCE Armitron