Army & Air Force Exchange Service's Salute to Service Month Returns with Giveaways for Veterans, Service Members

What you need to know:

• Free giveaways: The Army & Air Force Exchange Service (AAFES) will offer Veteran for Life keychains Nov. 7, challenge coins Nov. 11 and collectible Service-specific penny POGS Nov. 20 during Salute to Service Month.
• Eligible shoppers include active-duty service members, military retirees and service-connected disabled Veterans with in-store shopping benefits.
• Giveaways are available in-store only, while supplies last. Visit ShopMyExchange.com/salute-to-service or contact your local Exchange for details.

DALLAS, Oct. 26, 2026 /PRNewswire/ -- The Army & Air Force Exchange Service (AAFES, the Exchange) will honor active-duty service members, military retirees and service-connected disabled Veterans with in-store giveaways Nov. 7, 11 and 20 during Salute to Service Month. Giveaways are available to eligible shoppers with in-store shopping benefits, while supplies last.

The Exchange celebrates Salute to Service Month throughout November to recognize the service and sacrifices of America's military community.

Salute to Service Month recognizes one day is not enough to celebrate our nation's heroes. Active-duty military, retirees and Veterans with in-store shopping benefits are eligible to receive a token of appreciation throughout the month signifying the Exchange's appreciation for their service, while supplies last.

"Salute to Service Month reflects the Exchange's commitment to serving those who serve," said Air Force Chief Master Sgt. Angela Holden, the Exchange's senior enlisted advisor. "One day is not enough to honor our heroes. We are looking forward to recognizing those who have given so much to protect our freedoms."

What are the Exchange's Salute to Service Month giveaways?

In-store Salute to Service giveaway dates include:

Nov. 7: Veteran for Life keychains provide heroes with a tangible badge of honor to commemorate their service no matter where they go.

Nov. 11 (or near): An Exchange tradition going on its seventh year, the challenge coin features an America 250 design on one side and the emblems of all six military branches on the other.

Nov. 20: Collectible Service-specific penny POGS, designed for Salute to Service month. The penny POG serves as a special memento with history dating back to Southwest Asia in the early 2000s.

"We are excited to welcome our heroes to the Exchange for the recognition they deserve," Holden said. "We look forward to strengthening our connection with the military community."

Who is eligible for the Exchange's in-store giveaways?

Giveaways are in-store only for active-duty service members, retirees and service-connected disabled Veterans with in-store shopping benefits. Quantities are limited. Shoppers can visit ShopMyExchange.com/salute-to-service for more information or contact their local Exchange.

Since 1895, the Army & Air Force Exchange Service has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 60th-largest retailer in the United States. 100% of Exchange earnings support military communities. In FY 2025, the Exchange generated $307 million for military Quality-of-Life programs. In the last 10 years, the Exchange has generated $2.4 billion in dividends to Quality-of-Life programs. The Exchange is a nonappropriated fund entity of the Department of War and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on X at https://x.com/shopmyexchange.

Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Teonja Tatum, 214-312-6514 or [email protected].

Follow the Exchange:
Facebook: www.facebook.com/shopmyexchange
X: https://twitter.com/shopmyexchange
Instagram: @shopmyexchange

SOURCE Army & Air Force Exchange Service