Arrivia and Bon Voyage Travel Unite to Extend Leadership in Premium and Luxury Cruise

Combination brings together high-touch luxury cruise advisory expertise and scaled loyalty distribution to support long-term growth.

SCOTTSDALE, Ariz., Jan. 12, 2026 /PRNewswire/ -- Arrivia, a global travel loyalty and technology company, today announced the acquisition of Bon Voyage Travel, a luxury-focused travel agency known for its advisor-led service model, deep supplier relationships, and curated premium travel experiences.

The combination enhances arrivia's presence in the luxury cruise segment by pairing Bon Voyage Travel's high-touch advisory expertise with arrivia's global loyalty partnerships, distribution reach, and technology platform. Bon Voyage Travel will continue to operate under its existing brand.

As part of the combination, Ryan Hansen will continue in his role as President of Bon Voyage Travel, a position he has held for 14 years, ensuring continuity for clients, advisors, and supplier partners.

"Luxury cruise is a relationship-driven business, and people and culture are everything," said Mike Nelson, Chief Executive Officer of arrivia. "A core priority for me is ensuring we preserve what makes Bon Voyage Travel exceptional, the advisors, the service model, and the culture, while thoughtfully supporting the team with arrivia's scale, technology, and partner reach. This is about strengthening what already works and creating long-term opportunity for the people behind the brand."

Bon Voyage Travel has built a loyal client base through advisor-led cruise planning, access to exclusive sailings, and long-standing relationships with the world's leading luxury cruise lines.

"Joining forces with arrivia gives us the ability to scale while staying true to what defines Bon Voyage Travel," said Ryan Hansen, President of Bon Voyage Travel. "We can remain highly focused on advisor excellence and client outcomes, while leveraging arrivia's capabilities to expand thoughtfully, strengthen supplier partnerships, and accelerate our next phase of growth."

Founder Peter Evans, who has owned Bon Voyage Travel for 50 years, will remain involved in an advisory capacity.

"Finding the right long-term partner was incredibly important to me," said Evans. "Arrivia shares our values around service, relationships, and integrity. This combination ensures the legacy of Bon Voyage Travel continues, while positioning the company for its next phase of growth."

Following the combination, arrivia will maintain Bon Voyage Travel's focus on its advisor-led luxury travel model while seeking opportunities to leverage its expertise across arrivia's broader ecosystem, including loyalty programs and partner channels.

Financial terms were not disclosed.

About arrivia

Helping you build loyalty and boost revenue.
For more than 25 years, arrivia has powered travel loyalty and rewards programs for some of the world's most respected cruise, hotel, resort, and financial brands, including American Express®, USAA®, and T-Mobile's T Life Travel Program by offering their customers more value through exclusive pricing and personalized options that inspire travel and customer loyalty. Arrivia's travel privileges technology platform provides travel loyalty, booking, and marketing solutions to deliver exceptional customer value and drive growth through exciting travel rewards and member benefits. To learn more about how arrivia helps companies drive growth, incentivize sales, boost affinity, and reward high-value customers, visit www.arrivia.com.

Media Contact:
Vanessa Horwell
[email protected] | +1 305.749.5342 Ext 232 | www.arrivia.com

SOURCE arrivia