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Art Galleries for Mobile Provides Exciting New Promotional Possibilities for The Art World


News provided by

Arbutus Software Inc.

Jun 04, 2012, 07:30 ET

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SEATTLE, June 4, 2012 /PRNewswire/ -- Art Galleries for Mobile is an exciting new platform designed to help museums, galleries and arts organizations showcase high-quality content on the iPad. The app will be launched in summer 2012. This intuitive, visually rich app allows arts organizations to promote themselves, upcoming events, exhibits and works of interest to a wide audience. The Art Galleries for Mobile network will feature curated content, ensuring that the level of artistic diversity and quality remains high.

(Photo: http://photos.prnewswire.com/prnh/20120604/SF17577)

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The Art Galleries app allows galleries, museums and other arts organizations to publish photo, video and audio content for distribution to iPad users. The app is designed to provide for collaboration and to provide ease-of-use to both galleries and end users. Galleries and museums do not need to buy or install additional hardware to use the app. In order to launch the app, Art Galleries for Mobile is building partnerships with museums, schools and galleries that are interested in using this unique interface for education and promotion. The app's services will be offered free of charge to partners. The iPad app is also designed to work with Google Analytics, offering galleries and museums the ability to measure their marketing performance. 

Building community interest in art history, exhibitions and education via new media is absolutely essential. Today's consumers expect sophisticated, visually rich content to be readily available via wireless Internet connections. Usage of mobile devices is expected to skyrocket to 1.2 billion consumers by 2016. The popularity of tablets make them an ideal interface through which to introduce a new generation of connoisseurs to the world of art. Art Galleries for Mobile is also designed to reignite a passion for art in busy consumers who don't have the time to stay updated on art world happenings through conventional media outlets. The striking visual format also appeals to the high aesthetic demands of art enthusiasts worldwide.

Galleries, libraries, museums and other groups interested in using Art Galleries for Mobile during its initial beta period can learn more about the app at www.gallerieshq.com or www.facebook.com/gallerieshq. Art Galleries for Mobile is dedicated to the preservation of art appreciation in contemporary culture. Plans are also underway for iPhone development and other smartphone platforms.

SOURCE Arbutus Software Inc.

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