Article Advances Retail Expansion with Toronto Furniture Store

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Mar 12, 2026, 09:42 ET

The digital-first furniture brand accelerates expansion beyond e-commerce

VANCOUVER, BC, March 12, 2026 /PRNewswire/ - Article, a leading modern furniture brand, announced today its first Toronto store, marking the company's second retail location and the next step in a larger physical retail strategy. The furniture store will open at 90 Bathurst Street in King West, one of downtown Toronto's most walkable, design-forward neighborhoods known for modern condo living and vibrant retail.

Article furniture stores allow customers to shop for modern furniture in person and order in-store. The company’s current store is located at 848 E Hastings Street, Vancouver, BC.

Credit: Article. (CNW Group/Article) — Article furniture stores allow customers to shop for modern furniture in person and order in-store. The company’s current store is located at 848 E Hastings Street, Vancouver, BC. Credit: Article. (CNW Group/Article)

Store Details
Address: 90 Bathurst St, Toronto, ON, M5V 0W8
Location: West House, a premier mixed-use development featuring luxury rental residences
Store Size: 9,600 square feet
Opening Date: Late 2026
Hours: Monday–Sunday, 10am–7pm
Target Customer: Toronto and Greater Toronto Area shoppers looking for modern, well-designed furniture at accessible prices
Store Experience: Shop for furniture in person and order in-store; select décor and accent items available to purchase in-store; free onsite design services

The Toronto furniture store builds on the success of Article's first-ever physical retail location in Vancouver, designed to test and refine its brick-and-mortar strategy. The Vancouver store has surpassed expectations since opening in August 2024, with in-store average order values exceeding online by more than 20 per cent.

"For more than a decade, Article succeeded through a digital-first model, meeting consumer demand for modern furniture online," said Aamir Baig, Co-founder and CEO of Article. "Over the past 18 months, we've seen how physical retail can deepen customer connections and strengthen our presence in key markets. As we expand, we'll focus on store locations in North American cities where e-commerce performance is already strong, using retail to build on that momentum and make it easier to experience Article in person."

Store elements that simplify purchase decisions will be incorporated into the Toronto location. At 9,600 square feet, the store will be Article's largest to date, featuring curated vignettes, an extensive swatch library, and free interior design services. Additionally, guests shopping with children can enjoy the experience at their own pace while little ones create in a dedicated space.

Toronto is one of Article's strongest e-commerce markets in North America. The new store marks a continued investment in physical retail and supports the company's broader expansion strategy. The Toronto furniture store is expected to open later this year, with U.S. market entry to follow and up to five total locations planned by early 2027. Customers can sign up for store opening updates at article.com.

ABOUT ARTICLE

Article makes it easy to create a stylish home that lasts at a great price. The direct-to-consumer furniture brand offers well-designed, high-quality pieces that balance style, durability, and exceptional value, delivered through a simple, stress-free experience. Article's curated assortment of modern sofas, dining, bedroom and living room furniture includes mid-century, Scandinavian, and contemporary designs made for real life. Since launching in 2013, Article has delivered nearly three million orders to customers across the U.S. and Canada. For more information, visit article.com.

SOURCE Article