NEW YORK, Aug. 21, 2017 /PRNewswire/ -- The 614 Group announced today its seventh Brand Safety Summit, entitled Brand Safety Applied will take place in New York City on Thursday, November 16, 2017. The agenda will feature a mix of panels, case studies and keynotes.
The event brings together senior industry thought leaders to discuss solutions to digital media's most pressing issues. This year's Summit is sponsored by GeoEdge, PulsePoint, BPA Worldwide, Tremor Video and is supported by DM Training and TAG, the Trustworthy Accountability Group.
Highly topical at this year's New York Summit will be a look at artificial intelligence and how it will impact the digital advertising industry.
The full-day program will take place on Thursday, November 16, 2017, beginning with a light networking breakfast at 8:00 am. The event will feature a full day of sessions and will conclude with an exclusive networking cocktail hour. Tickets are available for purchase at www.trustyourmedia.com. The venue will be announced in the following weeks.
Confirmed speakers for The Brand Safety Summit so far include:
- Susan Schiekofer, Chief Digital Investment Officer, GroupM
- Joe Barone, Managing Partner, Digital Operations, GroupM Connect
- Mike Zaneis, President and CEO, TAG
- John Toth, Vice President, Americas, Reuters Solutions
- Warren Zenna, Executive Vice President, Managing Director, Mobext
- Jackson Jeyanayagam, Chief Marketing Officer, Boxed
- John Militello, Director of Marketing, Volvo North America
- Natan Cohen, Corporate Vice President, Brand Marketing, New York Life Insurance Company
- Joshua Palau, Vice President of Digital and Omnichannel, Bayer US
The Brand Safety Summit is the premier event specifically programmed to address the most important issues that senior media executives face. This year's focus, Brand Safety Applied, will serve as the backdrop for each session throughout the program with the goal of creating conversations that are actionable across both the buy and sell-side.
"Now is the time for the online advertising community to apply brand safety to everything we do. After years of talking about fraud, viewability and context, it is critical for industry leaders to work together to ensure safe online experiences," said Robert Rasko, CEO and Founder of The 614 Group. "As Marc Pritchard famously said at the Interactive Advertising Bureau's Annual Leadership Meeting, 'The days of giving digital a pass are over. It's time to grow up. It's time for action.' I'm excited to continue hosting this industry-leading event which has, since its launch served as the premier place where decision makers come together to improve online advertising. The Brand Safety Summit maintains its place in both the US and UK markets as a must-attend event for senior leaders with programming that transcends the room."
The agenda will feature panels covering Artificial Intelligence In Digital Advertising, Brand Safety Applied, Making Digital Advertising Work for Healthcare and The Connected Living Room. New to this year's Summit are three breakout sessions which will dive into arriving at a brand safety KPI for specific departments such as sales and ad operations. Industry announcements will be made by Grapeshot and TAG.
About The 614 Group
The 614 Group is a results-driven digital advertising infrastructure consultancy, providing strategic and tactical services to our media clients. Our unparalleled experience, network and talent generate the ideal blend of visionary and executional support services which are completely customized to each individual client's capabilities and goals.
Through our original content, live events and research we empower our core publisher market, as well as the industry-at-large with cutting edge education and resources. With over 30 consultants across three top global markets, we seamlessly manage both strategic and operational elements of an engagement. Our philosophy of building long-term partnerships with our clients drives us to evolve our offerings in tandem with a constantly innovating marketplace, ensuring client growth within the digital advertising ecosystem and beyond.
Amanda Forgione, The 614 Group
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SOURCE The 614 Group