Artificial Life Announces Strategy 2010

Stronger focus on Mobile Business Apps and new M-commerce Platform

Jan 06, 2010, 07:00 ET from Artificial Life, Inc.

LOS ANGELES, BERLIN and HONG KONG, Jan. 6 /PRNewswire-Asia/ -- Artificial Life, Inc. (OTC BB: ALIF), ( ) today announced its business strategy 2010.

Artificial Life had a very successful fiscal year 2009 with record revenues and record sales of mobile games and mobile business applications. It generated over 5 million iPhone game downloads in 2009 and has become one of the world's leading mobile game publishers with over 20 million mobile game licenses sold and downloaded worldwide in 2009 alone.

"We are very satisfied with our business success in 2009. Despite the global financial crisis we were able to strongly enhance our competitive position especially in the smartphone business. We will work hard in 2010 to maintain and further improve our leading position in this business field," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

In addition to the mobile game business for 2010, the Company will focus strongly on mobile business and lifestyle applications. In 2009, approximately 58% of the revenues were generated from the sales and licensing of mobile games, with the remaining 42% generated by mobile business and lifestyle applications. The Company expects this ratio to increase further in favor of the business and lifestyle applications in 2010.

Artificial Life is currently preparing and developing new mobile business and lifestyle products in the following fields:

    -- Mobile health care and health monitoring for diabetes
    -- Mobile security, digital watermarking and virtual reconstruction of
    -- Augmented reality and mobile image recognition
    -- Mobile green technology, environmental protection monitoring and
       control applications

Artificial Life also announced the upcoming release of a new version and major extension of its MobileBooster platform. The new platform will serve as a full and flexible m-commerce platform for business clients that can be configured to suit customer needs by the clients themselves. Further announcements to detail the features of this new and powerful m-commerce platform will be issued shortly by the Company.

"With the support of our business partners and new shareholders, we will venture into more mobile business and lifestyle applications in 2010. The demand in the mobile business and lifestyle applications arena will keep growing with the ever increasing number of smartphones produced and sold worldwide. We expect that the new business and lifestyle applications and especially our new m-commerce platform will also help us to win new B2B clients and to create an even broader international corporate client base," said Schoneburg.

(iPhone is a trademark of Apple Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTC BB: ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarter) and Tokyo. As a leading, full- service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, and content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit or the company's m-commerce portal at .

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 10, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

    Artificial Life IR Contact:

     Celine Hadaya
     Tel:   +852-3102-2800

    Artificial Life PR Contact:

     Annie Lau
     Tel:   +852-3102-2800

SOURCE Artificial Life, Inc.