Artificial Life Launches Mobile Games with China Unicom

Jan 14, 2010, 07:00 ET from Artificial Life, Inc.

LOS ANGELES and HONG KONG, Jan. 14 /PRNewswire-Asia-FirstCall/ -- Artificial Life, Inc., (OTC BB: ALIF), ( ), today signed a partnership agreement with China Unicom, one of the largest telecom operators in China, to launch a wide selection of Java mobile games as an extension to their value-added services (VAS) in collaboration with their subsidiary, China Unicom SK Telecom.

China Unicom has subsidiaries in 31 provinces across China and serves 133 million GSM subscribers. It is the only Chinese telecom operator listed on the stock exchanges of New York, Hong Kong and Shanghai. China Unicom SK Telecom, a sister company of China Unicom, is responsible to handle all VAS contents including mobile news, premium ringtones, emoticons for short message service (SMS), mobile games, WAP VAS, as well as applications on the Apple iPhone.

Through the collaboration, Artificial Life makes its first official mobile game launch in the Chinese market with five Java titles: Red Bull Air Race World Championship, the official mobile game for the international plane racing event; and four more branded titles targeting the teenage audience that are based on the hugely popular TV shows from Taiwan, Blackie's Teenage Club and Lollipop. Over the course of the next several months, Artificial Life will follow up this initial launch with many more mobile game titles for many devices including the iPhone.

Further information about the many mobile game titles and other products by Artificial Life can be found at the company's m-commerce portal:

"China has the largest mobile subscriber base in the world giving it great potential for mobile entertainment and other mobile applications, especially after the launch of the 3G network and iPhone in the country. Our close partnership with China Unicom will allow us to launch mobile games to customers within a very short time frame. Our wide selection of casual games enriched by popular brands is the key to our success. We are excited to enter the Chinese market with this initial launch and hope to thrill the country's gamers with our innovative and entertaining titles," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPhone is a trademark of Apple Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB: ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarter) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, and content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit or the company's m- commerce portal at .

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 10, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

    Artificial Life IR Contact:

     Celine Hadaya
     Tel:   +852-3102-2800

    Artificial Life PR Contact:

     Annie Lau
     Tel:   +852-3102-2800

SOURCE Artificial Life, Inc.