Artificial Life Reveals Updated Statistics for iPhone Downloads

Jan 19, 2010, 07:00 ET from Artificial Life, Inc.

LOS ANGELES, BERLIN and HONG KONG, Jan. 19 /PRNewswire-Asia/ -- Artificial Life, Inc., (OTC BB: ALIF), ( ), today revealed its current iPhone title sales, download numbers and key ranking statistics.

The Company announced that as of December 31st, 2009, it has produced and released 24 games for the iPhone and iPod touch. So far, the top title was downloaded for close to 2.1 million times, the second most for over 1.5 million times and the third, which was launched in early December, 2009, achieved over 1 million downloads in just one month. The average number of downloads per game was about 0.28 million. Paid iPhone games were sold at between USD 0.99 to USD 4.99 with an average price per game of USD 2.14.

The number of iPhone game downloads generated was approximately 6.8 million in total for 2009. In comparison, the Company sold approximately 16.2 million mobile Java games in 2009 worldwide.

8 or 33% of our games have hit the #1 download rank in a total of 24 countries. 11 or 46% of our games reached Top 5 rankings or higher. 17 or 77% of our games reached the Top 10 download ranks in 56 countries or 77% of all countries in which the games were offered. 21 or 88% of our games have reached the Top 50 and 23 or 96% of our games have reached a Top 100 download ranking or higher. Considering the many thousands of games offered for the iPhone, the Company considers the top download rankings and the overall download numbers achieved a major success and confirmation of its product strategy and its high product quality.

15 games have stayed in the Top 100 for over 30 days, 9 games for over 90 days and 6 for over 180 days. Our longest continuous Top 100 ranked game has been in the rankings for more than 1 year already.

Among the produced games, 16 are based on licensed and branded intellectual property from a variety of licensors while 8 games are based on Artificial Life's proprietary IP. The games have been sold in a total of 72 countries worldwide. The distribution of game downloads by regions is: 54% in North America, 32% in Europe and Africa, 9% in Asia Pacific, 3% in Latin America and 2% in the Middle East. The Top 5 countries in terms of number of downloads for our products are: United States, United Kingdom, Germany, France and Australia (with 48%, 11%, 5%, 3% and 3% of downloads respectively).

The best performing game categories were racing and adventure games of which 10 of our games have achieved the Top 10 rankings.

The Company also announced earlier the release of two new iPhone games in the first month of 2010 on the Apple App Store: Red Bull Racing Challenge and Spartacus: Blood and Sand - the official game for the upcoming new TV series from Starz Digital Media.

"2009 was a great year for us in the iPhone business. With a total number of nearly 7 million downloads, we have over-achieved our own aggressive target by nearly 2 million downloads. But not only the number of downloads is convincing, we have also achieved top rankings for nearly all of our games. This is remarkable considering the ever increasing number of apps and games available on the iPhone. 2010 has started as good as 2009 has ended. We have already released two new top titles in January: Spartacus: Blood and Sand, and the new racing game for Red Bull Racing. Both are premium titles. In 2010 we target to produce at least one new top game title per month. And in this first quarter of 2010, we have scheduled to launch our first massive multiplayer online iPhone game for Linkin Park. This game will set new standards for the iPhone platform," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB: ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarter) and Tokyo. As a leading, full- service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, and content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit or the company's m-commerce portal at .


Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 10, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

    Artificial Life IR Contact:
     Celine Hadaya
     Tel: +852-3102-2800

    Artificial Life PR Contact:
     Annie Lau
     Tel: +852-3102-2800

SOURCE Artificial Life, Inc.