ArtMixCreative Founder Launches Pop Culture Website

Online Platform Offers Behind-The-Scenes Access to Consumers and Fans

Feb 19, 2013, 14:00 ET from

NEW YORK, Feb. 19, 2013 /PRNewswire/ -- Bruce Kramer, founder of today announced the launch of, an online platform that offers candid visual interviews of people, places, and things. Unveiled in January, it is quickly becoming a go-to for consumers and fans seeking insights into their favorite personalities.

(Photo:, acronym for "a day in the life of…," grants visitors open access to their favorite personalities through behind-the-scenes imagery, personalized video content, and fun facts, offering insights into their lives, personal interests, and upcoming projects. Each subject will be captured by a renowned industry photographer aiming to give fans an intimate look inside their lives, giving the audience a fly on the wall perspective.

Aiming to capture them in their most natural form, subjects are photographed one-on-one without the use of a stylist, artificial lighting or a crew. This experience offers a very candid format and gives fans a chance to see their favorite personalities through untouched photos at home, at work or at play. Each profiled individual will also have a chance to provide direct input into their "meet me" section as well as the connections circle component of their page – offering fans a collective insight into their online social channels and personal interests.

"As a consumer I found myself bored seeing the exact same photo from different angles repetitively… and of the same people," said Bruce Kramer, founder of "I was inspired to take the next step to capture what a typical day or event looks like for personalities and show individuals in their most natural form."

The ditlo platform will also offer fans the chance to get a glimpse into leading industry events and exclusive parties, in a sense granting them a virtual backstage pass. Personalities that are profiled on the platform include actors, athletes, business entrepreneurs, celebrities, comedians, designers, fitness and training professionals, food and wine experts, media moguls, musicians and other influencers.

The website was designed by Bruce Kramer with the goal to provide visitors with a seamless navigation system along with a visually pleasing, ad-free aesthetic. Profiled candidates are sourced in collaboration with a talent agency and selected based on their level of consumer interest and social presence. To date, 150 diverse personalities have been profiled including Russell Peters, Ryan Beatty, David Meister, Sean Garrett, Vivica Fox, Candace Bailey, Bebe Woods, Mary Alice Haney, William Jarvis, Morning Parade, Neon Trees, Shit Girls Say, Treats!, Eric Wright, Andrew Jenks, Kreayshawn and more.

For a small fee, copyrighted imagery and video content from personality shoots will be available for editorial purchase through the company's image archive, Thus far, ditlo has received nearly 250,000 visitors to the website, with the figure growing at a daily rapid rate of 40 percent. Due to high consumer interest, the company will be profiling 3-5 new visual interviews daily in the coming months. To learn more, visit


Founded in 2013 by Bruce Kramer of, offers an online platform for fans and consumers to access behind-the-scenes imagery and video content for their favorite personalities. Each profiled individual will be captured on camera by a world renowned photographer to showcase their lives, interests, and upcoming projects. All imagery will be copyrighted by the site, with editorial rights available for purchase through its content archive, To learn more, visit

Sandy Flynn
Content Director
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