Arylessence Fragrance Selected by Fragrances of Florida for Congressional Club's First Lady's Luncheon

ATLANTA, June 6, 2011 /PRNewswire/ -- A prestigious tradition that began 99 years ago, the Congressional Club's annual First Lady's Luncheon is held each spring in Washington, D.C., where almost 2,000 members and guests at the Washington Hilton Hotel welcomed and honored the nation's First Lady Michelle Obama.

This year, the event celebrated the State of Florida with a beautifully designed orange blossom fragrance created for Janet Westling of Fragrances of Florida by the Atlanta-based fragrance house, Arylessence.

"I wanted a fruity floral fragrance that captured the essence of the Sunshine state," said Janet Westling. "The fragrance we named La Florida does that beautifully with sweet notes of orange blossom, mango, jasmine and just a hint of sea breeze."

Built around orange blossom, the official state flower, which sweetly perfumes the central and southern areas of the state when millions of tiny white flowers bloom in the spring, La Florida was designed by Arylessence perfumer Monica Aneiros-Burke, a long-time Florida resident of Cuban heritage.

"This is a fragrance for a very special occasion," says Monica Aneiros-Burke. "I wanted it to say everything I love about Florida with sweet citrus, mango and peach notes opening to a floral heart of orange blossom and jasmine, freshened with ozone sea breeze and soft dune grass over a base of salted driftwood, aquatic amber, and white musk. It's lively, breezy, and evokes the Florida sun, sea, and fragrant fruits and flowers."

Janet Westling, Founder and President of Fragrances of Florida, was invited to create the new perfume by the Congressional Club's event chair Pat Mica, wife of Florida Congressman John Mica.

"It was an amazing experience to participate in this event in such a special way," said Janet Westling. "As a small business entrepreneur, creating and launching a new fragrance for the First Lady's Luncheon was a great honor for me and my team."

The Congressional Club of Washington, D.C. is a non-partisan group that promotes friendship among the spouses of House, Senate, and Cabinet members and Supreme Court Justices. The club's First Lady's Luncheon is an annual springtime event, held every year since 1912.

About Arylessence

Arylessence is a leading fragrance and flavor company known for creative innovation in beauty and cosmetics, personal care, laundry and household products, air care, and pharmaceuticals, as well as prepared foods, beverages, and oral care, lip care, and confectionary products. Leaders in the design of natural and organic fragrances, as well as sustainably-produced scents for today's environmentally sensitive products, Arylessence perfumers, application scientists and marketing experts work closely with clients in a multi-disciplinary, team-based environment. Arylessence provides marketing resources, proprietary product development processes, and strategic insights to help clients achieve product differentiation, consumer preference, and marketplace success.  For more about Arylessence: www.arylessence.com.

About Fragrances of Florida

Founded by Janet Westling in 2002, Fragrances of Florida markets a collection of distinctive fragrances that capture the essence of the Sunshine State and evoke famous Florida destinations, including Ponte Vedra, a light, fresh signature scent of rose, jasmine, and marine notes, and Pomelo St. Augustine. Named after the Spanish word for grapefruit and evoking one of the nation's oldest cities, this youthful and refreshingly bold, but light citrus is infused with the energy of the sea, wind and sky. Along with the new La Florida scent, Fragrances of Florida are marketed online at www.fragrancesofflorida.com and at upscale resorts.

SOURCE Arylessence, Inc.