As Business Grows For Charles River Apparel, Company Gears-Up Marketing, Tapping 360 Public Relations

SHARON, Mass., Feb. 3, 2015 /PRNewswire/ -- Charles River Apparel announced today it has selected Boston-based 360 Public Relations as public relations and social media agency of record to promote the company's premium performance apparel for men, women and children. A third-generation family-owned and operated business, Charles River Apparel is thriving, finding new markets for its expansive line of outerwear and other performance apparel.

"We've experienced strong growth, especially in the past two years, and have plans to further accelerate our growth with new product innovation and distribution across a variety of channels," said Barry Lipsett, Charles River Apparel president. "The hiring of 360 Public Relations significantly adds to our marketing resources and expertise and will enable Charles River Apparel to effectively support our many distribution and retail partners."

Under Lipsett's leadership, Charles River Apparel has grown to over 80 employees, with a 100,000-square-foot design and distribution facility in Sharon, Mass., not far from where Lipsett grew up.  Lipsett said the company houses over a million garments in its facility, all available to ship within 24 hours. A stylish product mix includes polos, jackets, fleece, rain wear and performance active wear.

Entrenched in the New England community, Charles River Apparel has a long history of supporting charitable organizations. Charles River has been nationally recognized for its philanthropic efforts supporting cancer-related organizations, through their Be Pink Proud™ program. The company donates a portion of sales from pink styles to a variety of non-profit cancer research and support organizations, including the Wellness Warriors, a dragon boat paddling group comprised of cancer survivors and caregivers.

ABOUT CHARLES RIVER APPAREL
Charles River Apparel is a leading manufacturer of innovative active wear for a variety of markets. Since its inception more than a quarter of a century ago, New Englandbased Charles River Apparel has been recognized for the quality, style, performance and value of its apparel, and the high level of its customer service. Low minimums, decorating (screen print or embroidery) capabilities and same day shipping make Charles River Apparel a one-stop shop for superior quality apparel. Charles River Apparel sells through more than 13,000 distributors and stores nationwide. Founded on the essential values of rowing, the company is an active supporter of local nonprofit Community Rowing, Inc.  For more information, visit www.charlesriverapparel.com.

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SOURCE Charles River Apparel

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