As Interest Rates Rise, Nearly 40% of Americans Make Saving Money Their 2014 New Year's Resolution

New data from finds that saving money is the biggest financial goal for Americans in 2014, while paying down debt is the second most popular resolution

Dec 10, 2013, 07:00 ET from

LOS ANGELES, Dec. 10, 2013 /PRNewswire/ -- According to a new survey, saving money is the biggest 2014 financial goal for 39.3% of Americans. The second most common goal is paying down debt, which more than 29% of Americans say they will prioritize in the new year.



"Considering the typical debt hangover Americans experience post-holidays, it makes sense that 'saving money' and 'paying down debt' are popular resolutions this year," said Jennifer Calonia, editor. "Recent events like the government shutdown and health care changes undoubtedly play a big role in these choices, too."

2014 Financial Resolution Survey Question, Answers and Results

"With 2014 just around the corner, what is your biggest financial goal for the new year?"

  • #1 Answer - "Save money" (39.3%) 
  • "Pay down debt" (29.3%)
  • "Invest" (12%)
  • "Get a raise" (10.6%)
  • "Build emergency fund" (8.7%)*

Key Findings

  • Men resolved to "invest" twice as many times as women.
  • Of those who selected "get a raise," 66.7% earn an annual income of $150,000+.
  • Adults age 45+ are more concerned with paying down debt than those age 18 to 44.
  • Of survey respondents who make between $100,000 to $149,000, 50% prioritized saving money.
  • Those making upward of $150,000 prioritized building an emergency fund (33.3%), followed by those making $50,000 to $74,000 (9.4%) and $25,000 to $49,000 (8.7%).

To find the best savings account rates in your area, go to

Click here for the full report:'s 2014 Financial Resolution Survey was executed by Google Consumer Surveys with a survey size of 1,506 respondents. Results are statistically significant with an RMSE score of 1.9%.

*Results were rounded to the nearest tenth of a percent.

About is a personal finance website that connects consumers with the best interest rates nationwide. Its editors have been featured on several top media outlets, including U.S. News & World Report, Yahoo! Finance, Forbes, The Street, Huffington Post and more.


Connie Lundegard
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