As New Devices Are a Major Draw at CES, Scanbuy's Next Mobile Barcode Trend Report Shows How Many People Are Scanning With These New Devices

2nd in the series of trend reports issued by Scanbuy on Barcode Scanning Highlights that Most Use Scanning For Coupons, New Prices and Nutritional Information

Jan 06, 2011, 11:47 ET from Scanbuy, Inc.

LAS VEGAS, Jan. 6, 2011 /PRNewswire/ -- CES -- Scanbuy, Inc. (, the global leader in mobile barcode solutions, released its latest ScanLife Mobile Barcode Trend Report today at the CES (Consumer Electronics Show) held in Las Vegas this week. Results show continued rapid growth in mobile barcode scanning in Q4 of 2010 reflecting accelerated adoption of smartphone technology for common activities like shopping, product information and web usage.  

The report details information such as overall barcode scanning trends, mobile operating systems scanning shares, representative demographics of users, and activities of overall states and/or countries with the highest scanning utilization.  The report is the second in a series from Scanbuy that provides a comprehensive look at how actual users are engaged in mobile barcode scanning today and how, over time these reports will allow partners to see the trends and patterns in usage to help marketers and advertisers more wisely spent their marketing dollars.  The data for this report was collected globally from October 1, 2010 to December 31, 2010.

Some of the key stats highlighted in the report include:

  • Traffic was up 16x in 2010 overall
  • Traffic doubled since the last Trend Report in September
  • UPC scanning outpaced 2D codes as a result of the holiday shopping season
  • The largest scan days were the day after Thanksgiving ("Black Friday") and Christmas Day (as people received gifts, many being new Smartphones)
  • The top most used features for people scanning UPC codes are Coupons, Prices, and Nutritional Info.  This reflects previous learning that Food and Personal Care are the most scanned categories.
  • There was a 13% increase in female to male traffic, and a 25% increase in the 25-54 age group.  This is likely indicative of how the technology is evolving, and going more mainstream.

"We experienced another significant uptake during Q4 2010 as a result of not only the holiday shopping trends, but overall consumer adoption and understanding of how the mobile device is a vital tool in getting information quickly and easily while the person is out and about," said Mike Wehrs, CEO of Scanbuy.  "This week at CES we will learn and hear about more smartphones, tablets and interactive devices that are available to consumers setting the stage for Scanbuy's barcode technologies to be used at an accelerating pace in 2011.   We feel Scanbuy is in the unique position to serve the industry we are in by making this data available, providing brands and agencies and retailers the insights they need to make more impactful marketing and positioning decisions in this highly competitive market."

The ScanLife Code Management Platform generates QR Code, Datamatrix, and EZcode. Data was gathered from the ScanLife Reporting Server which pulls anonymous data from both the ScanLife mobile application, and 3rd party 2D barcode applications on codes that are being published by ScanLife customers and 3rd party generators.  As utilized in the report, mobile barcode scanning encompasses any mobile activated barcode symbology including the traditional UPC or EAN barcode which is found on virtually every package, or the newer 2D or two-dimensional formats. The report will also include results from Scanbuy's holiday survey conducted in December.

Click here to obtain a complete copy of the report.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit or

SOURCE Scanbuy, Inc.