As Seen On TV Bolsters Executive Team with Industry Veterans

Dr. Henrik Sandell Joins Company as Chief Operating Officer; Andrew Kingston named Chief Legal Counsel and Head of Business Development

Jun 05, 2013, 09:00 ET from As Seen On TV, Inc.

CLEARWATER, Fla., June 5, 2013 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a leading product marketing company, today announced the appointment of technology, research and operations specialist Henrik Sandell, Ph.D., as Chief Operating Officer and Andrew Kingston as Chief Legal Counsel and head of new business development. The two additions to As Seen On TV's senior management team follow last month's appointment of Ronald C. Pruett, Jr. as President and CEO.

"Henrik Sandell brings a wealth of experience to As Seen On TV from his work with research firms like the ID3 Institute and the MIT Media Lab, as well as many other technology companies," said Mr. Pruett. "He will add significant depth to the company with his analytical, technology and direct response experience."

Mr. Pruett added, "Andrew Kingston brings a well-earned reputation for integrity and sound judgment to the role of Chief Legal Counsel. As co-founder of a highly regarded international law firm, Andrew is that rare lawyer who is both an accomplished legal professional and a successful entrepreneur."

Dr. Sandell has over 18 years experience building new marketing ventures and repositioning brands. Most recently, he was COO and CTO of the ID3 Institute with roots in Harvard and MIT. He was also Research Scientist at the MIT Media Lab where he conducted research on privacy-protecting trust frameworks for mobile health applications. Previously, Dr. Sandell was SVP of Marketing Operations at Liberty Medical/Polymedica (PLMD), which was acquired by Medco Health Solutions (MHS) for $1.5B. Dr. Sandell earned his Ph.D. from Vanderbilt University on a Fulbright grant.

Mr. Kingston has over 25 years experience as both outside and in-house counsel to businesses throughout the world. Mr. Kingston previously served as general counsel to a number of public and private companies, including, Inc. As a founding partner in NNDKP, one of the largest and most successful law firms in Southeastern Europe, he provided legal and business assistance to governments, start-ups and Fortune 100 clients. Mr. Kingston also served as Adjunct Professor of Law at Cornell Law School, teaching Corporate Finance in Emerging Markets. Mr. Kingston received his J.D., cum laude, from Harvard Law School.

About As Seen on TV
As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen on TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility. For more information, please visit or follow ASTV online at, @AsSeenOnTV on Twitter and

SOURCE As Seen On TV, Inc.