As Seen On TV, Inc. Expands eDiets Social Media Initiatives with a New Sweepstakes Surrounding "CeeLo Green is LOBERACE"

CLEARWATER, Fla., March 11, 2013 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), the parent company of eDiets.com, Inc., a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, announced today that it will be hosting a 'Fly Away' sweepstakes on behalf of its Brand Ambassador CeeLo Green's new Las Vegas residency, "CeeLo Green is LOBERACE" at Planet Hollywood. The winner of the sweepstakes will win one free pair of tickets to CeeLo's new show "CeeLo Green is LOBERACE," two nights hotel stay, round trip airfare for two to Las Vegas, and three weeks of eDiets meals. eDiets' members will also be eligible for a Meet and Greet session with the Grammy Award Winning recording artist.

For a chance to win, sign up for the sweepstakes here: https://www.facebook.com/eDiets/app_438036202939837

"CeeLo Green is LOBERACE" kicked off at the Planet Hollywood Resort and Casino on February 27, 2013 and will run through April 13, 2013. With high energy, CeeLo Green takes the stage as his alter ego "Loberace," performing covers of music that inspire him, from Rod Stewart to INXS, as well as hits of his own.

"This sweepstakes marks one of many new initiatives to increase eDiets' presence on social media and expand As Seen On TV, Inc.'s digital marketing plan as a whole," stated Steve Rogai, CEO of As Seen On TV, Inc. "With digital marketing rapidly changing, it is important that we, as a company, stay engaged with current trends and platforms." The company's goal of this focus on its social media assets is to drive awareness, traffic and commerce to eDiets.com.

eDiets has officially established its social media properties as:

• "Like" eDiets on Facebook at facebook.com/eDiets
• "Follow" eDiets on Twitter @eDiets
• Watch eDiets on YouTube at youtube.com/eDiets
• "Pin" eDiets on Pinterest at pinterest.com/eDiets

About As Seen On TV, Inc.
As Seen On TV, Inc. is a direct response marketing company and owner of AsSeenOnTV.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.AsSeenOnTV.com and www.TVGoodsInc.com.

About eDiets.com, Inc.
eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets.com, Inc. features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, www.eDiets.com. The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients. eDiets.com's unique infrastructure offers businesses, as well as individuals, an end-to-end solution strategically tailored to meet its customers' specific goals of achieving a healthy lifestyle. For more information go to www.eDiets.com.

Forward-Looking Statements:
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks, uncertainties and assumptions. This news release contains forward-looking statements about the Company including statements about the Company's expectations (i) regarding potential savings and growth resulting from the merger; (ii) regarding the ability of As Seen On TV to achieve its strategic objectives as a result of the merger; (iii) regarding the synergies anticipated to result from the merger;  (iv) regarding the potential benefits to be derived from our association with CeeLo Green; and (v) regarding market demand for our products. We wish to caution readers that certain important factors may have affected and could in the future affect our actual results and could cause actual results to differ significantly from those expressed in any forward-looking statement, including, but not limited to: (i) our ability to integrate the operations of eDiets and As Seen On TV; (ii) our ability to realize potential savings, growth opportunities and synergies from the merger and (iii) that we will be able to obtain the additional financial support required in order to remain in business.  With respect to all these statements, these factors include those risk factors set forth in filings by As Seen On TV and eDiets with the Securities and Exchange Commission, including As Seen On TV's annual report on Form 10-K for fiscal year ended March 31, 2012 and eDiets' annual report on Form 10-K for fiscal year ended December 31, 2011, together with both companies' quarterly reports on Form 10-Q.

Contact Information:
Jeff Ramson
ProActive Capital Group
641 Lexington Avenue, 6th Floor
New York, NY  10022
646-863-6341
www.proactivecapitalgroup.com 

SOURCE As Seen On TV, Inc.