As Seen On TV, Inc. Launches SeasonAire

CLEARWATER, Fla., Sept. 27, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, announced that it has launched its DRTV campaign for SeasonAire, its new 6-in-1 all-season appliance. The long-form infomercial is hosted by talk show host / TV pitchman Montel Williams.

The SeasonAire combines an infrared heater, a true-HEPA air filter, a UV air purifier, an ionic air freshener, a humidifier and a dual-speed cooling fan. The infrared heater warms a room as large as 1,000 square feet. The SeasonAire features on-board touch controls with an LED display, a remote control, a cool-to-touch exterior, and tip-over auto shutoff. SeasonAire provides energy efficiency and long-term cost effectiveness. The year round appliance is now offered in silver and wood finishes.

"This is a true four-season comfort appliance," said Kevin Harrington, Chairman of As Seen On TV, Inc. "Each function works independently of the heater."

Steve Rogai, CEO of As Seen On TV, Inc. stated, "Entering our second season and version of the multi-purpose comfort appliance, we have higher expectations in ramping our media spend, and attracting live television shopping ahead if a full-scale retail launch in 2013."

About As Seen On TV, Inc.
As Seen On TV, Inc. is a direct response marketing company and owner of AsSeenOnTV.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.AsSeenOnTV.com and www.TVGoodsInc.com.

Forward-Looking Statements
Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.

Contact Information:
Steven Hart
Corporate Strategy & Development
[email protected]
917-658-7878

SOURCE As Seen On TV, Inc.