As Seen On TV, Inc. Signs Agreement with BrightShop Digital to Reposition and Expand its Social Media Assets

New Marketing Plan to Drive Traffic and Growth to

Jul 30, 2012, 08:00 ET from As Seen On TV, Inc.

CLEARWATER, Fla., July 30, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of the website "," announced today that it has signed an agreement with BrightShop Digital, a division of Primary Wave Music of New York City. The goal of the new marketing campaign is to drive awareness, traffic and commerce to

The Company's website has officially re-launched and established its social media properties as:

  • "Like" As Seen On TV on Facebook at
  • "Follow" As Seen On TV on Twitter @AsSeenOnTV
  • "Pin" As Seen On TV on Pinterest at
  • Watch As Seen On TV on YouTube at

Steve Rogai, CEO of As Seen On TV, Inc. stated, "We are thrilled to be working with such a professional and experienced team like BrightShop. Their knowledge in the social media space and network of relationships will be very helpful to us in growing our audience and followers. We look forward to utilizing their skills and contacts to better position As Seen On TV, Inc. and our website"

As Seen On TV, Inc. and BrightShop have created a new marketing budget and plan. Over the next few months, strategies and promotions involving product videos, company webisodes, contests, digital coupons and various fan engagement activities will be rolled out.

"We are very excited to be working with Kevin Harrington and his forward thinking team at As Seen On TV, Inc.," stated Robert Dippold, G.M. of BrightShop Digital a division of Primary Wave Music. Their company vision, proven history, product assortment and marketing savvy naturally lends itself to expand rapidly in the social media space, as well as testing and experimenting with other digital marketing tactics and platforms.  With their latest acquisition of the website, our team is excited to take their combination of innovative products and superstar talent and leverage them through social media to support and turn the site into a go-to product engagement destination."

About BrightShop Digital:

BrightShop is a division of Primary Wave, one of the largest independent music publishing, marketing and talent management companies in the United States founded in 2006 by Larry Mestel.  BrightShop is a boutique digital marketing & production agency focused on developing and executing fully customized digital marketing strategies and tactics that build buzz, develop and engage community, strengthen online reputation, and capture more market share. Cultivated from established marketing agencies and executives, BrightShop's staff is a "super group" of digital marketers with brand and entertainment client experience.

About Primary Wave Music:

Primary Wave is one of the largest independent music publishing, marketing and talent management companies in the United States founded in 2006 by Larry Mestel. It is a global music company that markets  its unique publishing repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Def Leppard, Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix, Lamont Dozier and Steven Curtis Chapman, as well as artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Taddy Porter, Anberlin, writers such as Gregg Alexander, Ryan & Smitty, LP, RoccStar, among others;  as well as marketing and administration agreements with Gregg Allman, Jimmy Webb, Katrina and The Waves, Toad the Wet Sprocket, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, Matt Serletic and Emblem Music Group, and many others. Additionally, Primary Wave manages artists such as CeeLo Green, Eric Benet, Ginuwine, Trevor Jackson, Alien Ant Farm, GMD3, Volbeat, as well as writers/producers such as Brian Kennedy, The Underdogs, Matty Trump, Troy "Radio" Johnson and Ali Tamposi. Primary Wave Talent Management, founded in conjunction with Michael "Blue" Williams, created a new venture with Violator Management in September 2011 to form Primary Violator, which is also now the home of Violator's artist roster which includes Busta Rhymes, 50 Cent, LL Cool J among others. Primary Wave also has an in-house branding company Brand Synergy Group head by Jeff Straughn, digital marketing company BrightShop, touring division and a television development team head by Andrew Jameson, which all support the management and publishing artist roster as well as retaining third party clients. Primary Wave is based in New York with offices in Los Angeles head by Tom Maffei and London head by Clive Black.

About As Seen On TV, Inc.

As Seen On TV, Inc. is a direct response marketing company and owner of We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to and

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at

Contact Information:
Steven Hart
Corporate Strategy & Development


SOURCE As Seen On TV, Inc.