As Seen On TV, Inc.'s Kevin Harrington Featured on ABC's The View

CLEARWATER, Fla., Feb. 21, 2013 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), the parent company of TV Goods, Inc., a direct response marketing company, announced that Chairman and Founder Kevin Harrington appeared on ABC's The View on Wednesday, February 20th during a segment featuring infomercial products for the spring season.

To view the segment, use the link below:

http://www.youtube.com/watch?v=yGWsQYkBlAc

In light of 'spring' showers, this segment featured one of TV Goods, Inc.'s most innovative products Ascella, a self-powered LED light bulb. The Ascella light bulb stays lit when the power goes out. It utilizes LED technology and a lithium ion rechargeable battery to act as a standard bulb, emergency bulb and flashlight.

Other highlighted products can be found at http://theview.abc.go.com/blog/best-seen-tv-products-2 and https://www.asseenontv.com/as-seen-on-the-view/detail.php?p=444149&icid=homepage-slider_as-seen-on-the-view

This appearance also offered the company an opportunity to highlight AsSeenOnTV.com, its ecommerce platform for selling infomercial products. AsSeenOnTV.com is one of the largest online retailers of popular infomercial products.

"I was delighted to be invited back to The View to represent As Seen On TV, Inc. and the infomercial industry, and to introduce some of the newest and hottest products for spring," said Kevin Harrington, Chairman of the Board of As Seen On TV, Inc.

The View features ABC News correspondent Barbara Walters, who appears on average three days a week, moderator Whoopi Goldberg, comedian Joy Behar, actress/comedian Sherri Shepherd and designer and former Survivor: The Australian Outback participant Elisabeth Hasselbeck. The View consists of hot topics in the news, celebrity interviews and general entertainment.  The View is the recipient of 29 Daytime Emmy® Awards, numerous Daytime Emmy Award nominations, including 11 consecutive nominations for Outstanding Talk Show and 13 consecutive nominations for Outstanding Talk Show Host.

About The Company:

As Seen On TV, Inc. is a direct response marketing company and owner of AsSeenOnTV.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.AsSeenOnTV.com and http://www.TVGoodsInc.com/.

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.

Contact Information:

Ashley Bowden

Corporate Communications Director

14044 Icot Blvd

Clearwater, FL 33760

727-288-2749

SOURCE As Seen On TV, Inc.