ASCII Provides Turnkey e-newsletter Service for IT Providers to Strengthen Communication with Their Customers

BETHESDA, Md., Jan. 5, 2012 /PRNewswire-USNewswire/ -- The ASCII Group, Inc. (ASCII), the nation's oldest and most established community of solution providers, is now providing IT companies with an e-newsletter service that incorporates hand-selected articles laid out in a professionally designed template. This service provides new content on a monthly basis and the IT company can personalize and brand the newsletter.

ASCII developed this service because many IT providers still lack the marketing resources to fully extend their brand and message into the market. In a recent membership poll, roughly 72% of IT companies believed that the lack of marketing resources was an obstacle to their success in growing their business.

"Like many of my peers, time is a huge obstacle but the ASCII service just takes that element out of the equation," says Frank Ballatore, owner of The New England Computer Group in Danbury, CT. "The newsletter content is proven and the system provides all the reporting I need."

"We continue to help our partner community move forward and marketing is a key area we are focusing on based on member input," stated Jerry Koutavas, President of The ASCII Group. "This new marketing service goes hand in hand with our automated social media service, and much of the reporting we already receive on social media postings helps us select the types of articles that should be incorporated in the monthly newsletter service. As a result we take the guess work out of selecting articles that their customers will find interesting."

In celebration of entering its 29th year of business, the ASCII Group is providing this service without any additional cost to its membership community.   

About The ASCII Group
Since 1984, The ASCII Group has helped solution providers focus more of their time on building their business, not administrating it. The ASCII Group creates programs and services to improve business performance in sales and marketing, vendor management and overall operations. In addition, the member community shares information on satisfaction of products, business strategy and opportunities unique to the industry and the ASCII community. Learn more at www.ascii.com.

SOURCE The ASCII Group, Inc.