Asia Pacific Internet Ad Spending Market 2015-2019 - Surge in Mobile Advertising

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Jul 22, 2015, 09:14 ET

DUBLIN, July 15, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/w69hkk/internet_ad) has announced the addition of the "Internet Ad Spending Market in APAC 2015-2019" report to their offering.

The internet ad spending market in APAC to grow at a CAGR of 13.16% over the period 2014-2019.

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Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. The global internet footprint grew rapidly from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most of the developed regions has the internet penetration of more than 80%. Companies are spending more on internet advertising due to its wide reach. Also, companies are using the internet ad as a platform to interact with customers, sell products, build brand loyalty, increase customer retention, improve customer experience and ultimately build customer advocacy.

Mobile advertising is an important channel for companies to promote their products. Therefore, many advertisers are increasingly adopting and investing in mobile advertising platforms. Consumers these days spend more time on mobile devices than any other media. Consequently, several SMEs are attracting and engaging their customers via mobile devices, creating an opportunity for mobile advertisers.

According to the report, mobile devices have become an integral part of urban and semi-urban lifestyles in the emerging countries. Mobile and Internet advertising grows in tandem with this rise in usage of mobile devices. An increase in urban populations, disposable incomes, the penetration of low-cost tablets, and rising customer awareness of electronic gadgets are cumulatively driving the mobile advertising market.

Further, the report states that security breaches are a key concern for advertisers promoting their offerings through online media. Customization of advertisements requires the availability of customer-related data. The online tracking of customers' browsing history, pictures uploaded on social networking sites, attention span, and time spent on a particular website are recorded through cookies.

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