asknet and Baynote Extend Recommendation and Search Optimization Technology to Global Electronic Software Industry

KARLSRUHE, Germany, June 30, 2010 /PRNewswire-FirstCall/ -- asknet AG, a leading provider of outsourcing solutions for the global electronic software distribution (ESD) industry, today announced a partnership with Baynote, an innovator in adaptive Web solutions. Through the agreement, asknet will market and distribute Baynote's products to its network of ESD clients.

Currently, visitors to a website will click three times to find what they want before returning to Google to repeat their search. Complicated accessibility leads to a decrease in conversion rates and therefore in sales, while at the same time causing frustration for potential buyers and users. With Baynote's Collective Intelligence Platform(TM), which is delivered as a software service, asknet now offers its clients a solution to deliver relevant online experiences that adapt to their customers' changing interests in real-time. As a result, more visitors are converted into purchasers and the average order value (AOV) is increased. The aim is to make the website as personal and relevant as possible for the visitor.

Software vendors use Baynote's recommendation and search optimization technology to automatically display the best products and content online based on an individual's unique intent. For example, Baynote can instantly guide a website visitor to the answers to technical questions in FAQs by observing what other like minded individuals also found useful.

"A major U.S. software vendor was able to improve the hit rate on its FAQ website by 500 percent using our Collective Intelligence Platform. As a result, calls to customer service have decreased by a factor of four, which on the one hand represents a tremendous cost savings and on the other an increase in customer satisfaction," confirms Dr. Rolf Dorr, Director of Business Development for Central Europe at Baynote.

"For our customers who sell digital products online, we see great potential in Baynote's methodology based on collective intelligence. It allows vendors to boost customer satisfaction and therefore conversion rates, which leads directly to higher online sales. At the same time we make it possible to establish a basis for cross-selling recommendations for cooperating vendors of complex software solutions," notes Katja Speck, asknet's Vice President of Global Marketing.

About asknet

asknet offers its clients customized outsourcing solutions for global software sales via the Internet. Founded in 1995 as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly the University of Karlsruhe), the company has become the number two independent global provider for electronic software distribution. In addition to its fully integrated shop solutions for software publishers, the company develops and maintains portals for software distribution such as softwarehouse.de, one of Europe's largest. In 2009, asknet posted sales of approximately 68.9 million euros. In 2009 the Karlsruhe company was named in the Deloitte Touche Tohmatsu "Technology Fast 50" ranking of the fastest-growing technology firms in Germany. asknet's clients include numerous providers of specialty software such as CollabNet, DivX, F-Secure, Nero, Panda Security, Steganos, and NetObjects. The company also supplies software products to around eighty percent of German universities. Further information is available from http://www.asknet.com.

About Baynote

Launched in 2006, Baynote's Collective Intelligence Platform(TM) delivers on-demand recommendation technology and social search. Baynote's SaaS solutions are easy to implement on top of existing infrastructure to increase online revenue, leads, and impressions. Baynote delivers billions of recommendations each month to hundreds of leading enterprise, media and e-commerce companies, including Expedia, Intuit, Motorola, NASA, Symantec, and Urban Outfitters. For more information, please visit http://www.baynote.com.

    Press Contacts
    asknet AG
    Kirsten Neininger
    phone: +49(0)721-96458-6399
    eMail: [email protected]
    http://www.asknet.com

SOURCE asknet AG