ASSIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform

SANTA CLARA, Calif., March 27, 2014 /PRNewswire/ -- ASSIMILATE, the industry's leading provider of DI and dailies digital workflow tools, announced today new v8 versions of its popular SCRATCH® and SCRATCH Lab® software, allowing users to encode Apple ProRes files on Microsoft Windows 7/8-based PCs. Customers can now use both the OS X and Windows versions of the software, and artists either on-set, or in post-production are guaranteed the highest possible quality and encoding speeds on each platform. SCRATCH and SCRATCH Lab v8 (including ProRes encoding for Windows 7/8) are available immediately.

"Apple ProRes has become a de facto format in the industry for feature film, episodic television and documentary production," said Steve Bannerman VP of Marketing at ASSIMILATE. "Windows users of professional media and entertainment solutions have typically had to rely on substandard encoding solutions. Quality often suffered and render speeds were painfully slow. ASSIMILATE now delivers best-in-class cross-platform functionality to our customers with officially licensed and certified ProRes, ensuring consistency in workflow and providing an industry-standard deliverable to both Mac and Windows users."

ASSIMILATE and the SCRATCH Digital Workflow Tools
ASSIMILATE's SCRATCH, a "post house in a box" – from dailies, to conform, color grading, compositing, through to finishing – and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry's most comprehensive toolset for digital cinema and episodic television 2D and 3D productions. Both products support multiple formats, including ARRI RAW, Sony F5/55/65, Phantom, and Canon C300/C500, as well as enhanced support for RED cameras including the new EPIC DRAGON at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline - and play back in real-time. All versions of SCRATCH and Lab software, running on OS X version 10.7.5 or higher and Windows 7/8, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. Visit www.assimilateinc.com 

SCRATCH and SCRATCH Lab v8 Pricing
ASSIMILATE offers pricing options for individual artists or studios – annual subscription, daily/monthly rental, site license, or purchase. SCRATCH is priced from $20,995 USD and SCRATCH Lab from $5,990 USD for an annual subscription and from $150 USD and $50 USD, respectively, for daily rental.

SOURCE ASSIMILATE