ASSOULINE RELEASES AIR JORDAN BOOK IN COLLABORATION WITH MICHAEL JORDAN AND JORDAN BRAND

From the court to the runway, from global business to personal style, Air Jordan captures the rare force of a man and his namesake brand, which forever changed the way we play, dress, and dream.

NEW YORK, Oct. 16, 2025 /PRNewswire/ -- In collaboration with Michael Jordan and Jordan Brand, Assouline announces the launch of Air Jordan, celebrating both the legendary brand and the man behind its iconic logo. Marking the 40th anniversary of the groundbreaking shoe that transformed not only the footwear industry but also global culture, this book pays homage to a game-changing partnership.

"Sorry to disappoint you, but this is not a book about the game of basketball. Instead, it's a celebration. A celebration of 40 years of greatness." —Michael Jordan

With a foreword by Michael Jordan and text by bestselling author Adam Bradley, Air Jordan highlights the legacy of design, innovation, artistry, and cultural influence of the Brand and the man himself. Embodying the spirit of greatness, the book features rare materials from Nike's private corporate archives alongside exclusive images of Michael Jordan's personal keepsakes, clothing, and memorabilia. The book's cover showcases a never-before-published photograph of Jordan by Annie Leibovitz, bringing to life a mirror image of the symbol that has served as an inspiration for decades.

Exploring different facets of the partnership through six chapters, a nod to Michael Jordan's six championship rings, Air Jordan provides rich context to the art and style of this world-shaking collaboration. The book features a curation of visuals and interviews with key insiders, including guiding, instrumental forces behind Jordan Brand, like Howard "H" White and Larry Miller; Jordan Brand president Sarah Mensah; and trusted advisers to Michael Jordan. In these pages, celebrities—including Carmelo Anthony, Napheesa Collier, Luka Dončić, Jalen Hurts, Spike Lee, and Jayson Tatum as well as other Hall of Fame athletes and notable figures—help define the boundary-breaking style of the Air Jordan sneaker and its transcendence beyond the court.

Launching in Assouline's Ultimate and Classic formats, the book memorializes the aspiration and excellence of Air Jordan. Crafted for collectors, the Ultimate edition is limited to just 1,000 hand-numbered copies and comes in an intricately tooled clamshell, along with a host of customizations. Among them is Jordan Brand's first bespoke non-sneaker fashion accessory—an Italian-made oversized silk scarf adorned with the Jumpman logo, a universal symbol of greatness.

Both volumes will be available on October 16^th on the Assouline website and at Assouline boutiques worldwide, with global distribution across retail partners starting on November 1^st. The book will also be on display at ComplexCon 2025 as part of Jordan Brand's activation in Las Vegas.

SOURCE Assouline Publishing, Inc.