At IBC 2012: Total Immersion Brings Augmented Reality To the Digital Living Room

LOS ANGELES, Sept. 7, 2012 /PRNewswire/ -- Total Immersion, the global leader and pioneer in augmented reality (AR) will demonstrate an evolution of the online shopping experience at the IBC tradeshow in Amsterdam September 7-12 in the Intel Experience booth. 

IBC attendees visiting the Intel Experience booth will witness a demonstration of the AR Virtual Dressing Room, a digital shopping solution that uses Augmented Reality to enable consumers to virtually try on different types of clothing and accessories in a personalized shopping experience.  This breakthrough shopping experience is among the first such solutions for the television.   AR Virtual Dressing Room can be integrated into home shopping experiences, as the role of retail changes and the lines between physical and digital continue to blur, transforming how consumers shop today.

Total Immersion delivers compelling AR business solutions to the market; the connected digital living room environment is the next frontier. Total Immersion's D'Fusion® Studio Augmented Reality (AR) platform uses the Intel® Atom™ CE5300 Media Processor, which powers the next generation set top box platforms, to deliver3D AR solutions though high-definition televisions.

"Augmented reality will soon transform the daily life of people around the world, through the power of the digital living room," said Bruno Uzzan, augmented reality pioneer and co-founder/CEO of Total Immersion.  "Total Immersion is taking advantage of the power and stunning graphic capabilities in the Intel Atom processor to deliver these bleeding edge solutions directly to consumers.  The AR Virtual Dressing Room, which provides a completely personalized and private online shopping experience, is yet another example of how that power drives innovation."  

About Total Immersion
Total Immersion (www.t-immersion.com) is the global leader and pioneer in augmented reality. Through its patented D'Fusion® technology, Total Immersion fuses the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world's largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide.

Since its inception, Total Immersion has led the industry in AR technology with over 1,300 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world's most prominent technology companies including Intel and KDDI.

SOURCE Total Immersion