LOS ANGELES, Oct. 16, 2012 /PRNewswire/ -- Convenience and comfort are finally cool as evidenced by the emergence of Hipsters for Sisters (HfS), a new, women's belt bag company based in Los Angeles, California. Founded by Debra Denniston and her two daughters, Kate and Rachel, HfS seeks to liberate women from the inconvenience, bulk and heft of the ordinary handbag. Their eco-friendly, cruelty-free belt bags, made from beautifully soft, faux leathers and high-quality woven fabrics, appear more like a chic clutch that hangs from a belt and is just large enough to keep one's smart phone, wallet, and keys literally on her at all times.
"Our belt bags are about the joy of less and the liberation inherent in living life hands-free," explains Rachel, who, at 22, is the youngest. "Many women feel too insecure to leave home without lugging around a big bag of stuff as a security blanket--we are changing that." says Kate, 25.
"I fell in love with the fanny pack when my kids were in diapers and I had to cart around a great big diaper bag," recalls Debra. "I used the fanny pack to hold my money and keys, which enabled me to leave the diaper bag unattended as I ran around the park after the kids. It was so liberating, but back then fanny packs were just plain ugly. As a result, I gave in to allowing my big, fashionable handbags to wear me for another ten years," she laments.
However, after two years of weekly visits to the chiropractor, she'd finally had enough. In addition to the health issues related to carrying large bags, Debra realized that the concept of a fanny pack was now more relevant than ever due to our culture's growing obsession with smartphones. As a result, she and her two daughters decided to create the 'Hipster,' a new women's fashion accessory based on the convenience and functionality of the fanny pack, but designed for a more chic and culturally-sophisticated, contemporary woman. Furthermore, the Dennistons decided if they were going to create a line of belt bags, they would have to do it right: produce locally and ethically, as well as use environmentally sustainable, cruelty-free fabrics and leather alternatives.
Hipsters for Sisters is the first American company devoted solely to creating high quality and well-designed belt bags and producing them locally. Debra Denniston and her two daughters, Kate and Rachel, established the Los Angeles-based company in January, 2012. Their first line of belt bags, the Classic Collection, debuted online in May, 2012.
For more information on Hipsters for Sisters or its products, visit www.hipstersforsisters.com or reach them by phone, 818-514-6149, or email at firstname.lastname@example.org. Press images can be downloaded at http://www.hipstersforsisters.com/Media.
SOURCE Hipsters for Sisters